Mastering Marketing Qualified Leads
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Questions and Answers

Which one of these is a quality of a marketing qualified lead?

  • No budget to purchase the product or service
  • Limited decision-making authority
  • Low level of engagement with the brand
  • High level of interest in the product or service (correct)

    • What is the main characteristic of a marketing qualified lead?

  • They have a low level of interest in the product or service
  • They have no decision-making authority
  • They have a high level of engagement with the brand (correct)
  • They have a limited budget to purchase the product or service

    • Which one of these is NOT a quality of a marketing qualified lead?

  • No need for the product or service (correct)
  • Limited decision-making authority
  • High level of interest in the product or service
  • Low level of engagement with the brand

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