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Questions and Answers
Which type of research involves interviews, focus groups, and projective techniques?
Which type of research involves interviews, focus groups, and projective techniques?
- Exploratory research (correct)
- Confirmatory research
- Quantitative research
- Data collection
Which type of research involves surveys and experiments?
Which type of research involves surveys and experiments?
- Data analysis
- Confirmatory research (correct)
- Qualitative research
- Exploratory research
What is the first step in the market research process?
What is the first step in the market research process?
- Data collection
- Research design
- Develop an approach
- Problem definition (correct)
Why do start-ups as well as big players need market research?
Why do start-ups as well as big players need market research?
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Is market research always right?
Is market research always right?
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Which type of research involves interviews, focus groups, and projective techniques?
Which type of research involves interviews, focus groups, and projective techniques?
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What is the purpose of the problem definition step in the market research process?
What is the purpose of the problem definition step in the market research process?
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What is the difference between exploratory and confirmatory research?
What is the difference between exploratory and confirmatory research?
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Why is market research important for start-ups and big players?
Why is market research important for start-ups and big players?
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What are the two main types of research in market research?
What are the two main types of research in market research?
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