102 Questions
Which type of research is funded by institutions or the government?
Basic Research
Which step in the research process involves defining the 'problem'?
Step 2: Define the 'problem'
Why might promotional sales every 3 months not necessarily apply to Apple products?
Apple products do not need promotions
Which of the following is a characteristic of descriptive research?
Requires prior knowledge of what to measure
What type of research relies on preset, structured questions and response options?
Descriptive research
What is the main difference between lab studies and field studies?
Control over variables
Which type of research is conducted before quantitative research?
Qualitative research
What is the purpose of descriptive studies in quantitative research?
To describe a situation
What is the main difference between qualitative and quantitative research?
Qualitative research focuses on exploration, while quantitative research focuses on measurement
What is the purpose of primary data in qualitative research?
Direct observation
Which one of the following is NOT a characteristic of managerial decisions?
Require research to be made
Which one best describes a 'problem statement'?
Will clearly identify the problem/opportunity being faced
Which one best describes the role of the SWOT analysis?
Helps identify when the data needs to be gathered
What is the focus of defining the research objective(s)?
All of the above
Which step of the market research process involves determining the sample plan and size?
Step 8: Determine sample plan & size
What is the purpose of conducting a SWOT analysis in the research process?
To gain a broad perspective and collect data
When would a company not need to engage in market research?
When the company already knows what decision alternative makes sense
What is the purpose of establishing the need for research in the market research process?
To identify the need for research
Which type of research is funded by institutions or the government?
Basic research
Which type of research uses a representative sample size?
Descriptive research
What is a characteristic of causal research?
Requires foreknowledge of what to measure
What is the purpose of descriptive studies in quantitative research?
To describe characteristics or behaviors
What type of research relies on experiments?
Causal research
What is the main difference between lab studies and field studies?
Lab studies are conducted in controlled environments, while field studies are conducted in real-world settings
What is the main difference between lab studies and field studies?
Data collection method
What is the purpose of establishing the need for research in the market research process?
To justify the research
What type of research relies on preset, structured questions and response options?
Descriptive research
Why might promotional sales every 3 months not necessarily apply to Apple products?
Promotional sales could decrease profit for Apple products
What do you need to have before conducting causal research?
Foreknowledge of what to measure
Which step in the research process involves establishing research objectives?
Step 3: Establish research objectives
Which step in the research process involves analyzing the data collected?
Step 10
What is the purpose of conducting a SWOT analysis in the research process?
To analyze a situation from a broad perspective
What is the main difference between qualitative and quantitative research?
Qualitative research is subjective, while quantitative research is objective
What is the purpose of establishing the need for research in the market research process?
To assess whether more information is necessary
Which step of the market research process involves determining the sample plan and size?
Step 8
What is the focus of defining the research objective(s)?
To specify what the research aims to achieve
Which one of the following should be considered THE LEAST when establishing the need for research?
The potential impact of the decision on the company's reputation
Which one best describes a 'problem statement'?
Will clearly identify the problem/opportunity being faced
Which one best describes the role of the SWOT analysis?
Helps identify the problem.
What are some possible explanations for the lack of changes in sales levels and consistent brand awareness measures after the advertising campaign?
The commercials were not effective in reaching the target audience.
What are some things you'd want to clarify before getting worried about the lack of changes in sales levels and consistent brand awareness measures?
The demographics of the audience reached by the advertising campaign.
If you were to engage in primary research, what information would you want to have?
The effectiveness of the advertising campaign in reaching the target audience.
Which type of research is conducted before quantitative research?
Exploratory research
What is the purpose of descriptive studies in quantitative research?
To measure and describe phenomena
What is the main difference between qualitative and quantitative research?
Qualitative research is subjective, while quantitative research is objective
Which step in the research process involves defining the 'problem'?
Step 7: Define the problem
What is the purpose of primary data in qualitative research?
To explore new ideas
Which one best describes the role of the SWOT analysis?
To analyze internal and external factors affecting a business
Which type of research is funded by institutions or the government?
Basic research
What is the purpose of establishing the need for research in the market research process?
To justify the research project
Why might promotional sales every 3 months not necessarily apply to Apple products?
Promotions could decrease profit for high-end products
Which type of research relies on preset, structured questions and response options to gather information?
Descriptive research
What is the main difference between lab studies and field studies?
Lab studies are conducted in controlled environments, while field studies are conducted in natural settings
Which one of the following is a characteristic of causal research?
Uses experiments
Which one of these is the correct order of steps in the market research process?
Identify information types & sources, Establish research design, Determine data access method
Which type of research relies on observing people in real time?
Qualitative research
What is the purpose of secondary data in qualitative research?
To gain background information
Which step in the market research process involves analyzing the data collected?
None of the above
Which one of the following is NOT a characteristic of managerial decisions?
They require research to be conducted
What is the purpose of conducting a SWOT analysis in the research process?
To help identify the problem
What is the main difference between qualitative and quantitative research?
Qualitative research is more subjective, while quantitative research is more objective
What is the focus of defining the research objective(s)?
To specify what information is needed
What are the 11 steps of market research?
Step 1: Establish the need for research, Step 2: Define the ‘problem’, Step 3: Establish research objectives, Step 4: Determine data access method, Step 5: Identify information types & sources, Step 6: Design data collection forms, Step 7: Determine sample plan & size, Step 8: Collect data, Step 9: Analyze data, Step 10: Prepare & Present Report, Step 11: Determine sample plan & size
What is the purpose of conducting a SWOT analysis in the research process?
To gain a broad perspective and collect data
Which step in the research process involves defining the 'problem'?
Step 2: Define the ‘problem’
When would a company not need to engage in market research?
When the company has enough information without conducting research
Which type of research is funded by institutions or the government?
Basic research
What is the purpose of conducting a SWOT analysis in the research process?
To identify strengths and weaknesses of a company
What is the main difference between qualitative and quantitative research?
Qualitative research is subjective, while quantitative research is objective
Which type of research relies on experiments?
Causal research
What is a characteristic of causal research?
Requires foreknowledge of what to measure and describe
Which type of research uses a representative sample size?
Descriptive research
Which step in the research process involves identifying information types and sources?
Step 5
What is the purpose of conducting a SWOT analysis in the research process?
To brainstorm possible reasons for a symptom
When would a company not need to engage in market research?
When funds are not available for research
What is the main difference between qualitative and quantitative research?
Quantitative research uses numerical data and statistical analysis
Which one of the following is a characteristic of descriptive research?
It involves observing and describing phenomena
What is the purpose of qualitative research in the market research process?
To observe people in real time
Which step in the research process involves analyzing the data collected?
Analyzing the data collected
Which step in the market research process involves determining the sample plan and size?
Establish research objective(s)
Which type of research is conducted before quantitative research?
Exploratory research
What is the main difference between descriptive and causal research?
Descriptive research describes situations, while causal research focuses on establishing causality
What is the main difference between lab studies and field studies?
Lab studies involve observing and collecting data in controlled environments, while field studies involve observing and collecting data in real-world settings
Which type of research focuses on exploring newspaper titles throughout the last century to understand the evolution of people's sentiments toward marijuana?
Secondary data
Which type of research is funded by institutions or the government?
Basic research
What is the focus of defining the research objective(s)?
Setting clear goals for the research
Why might promotional sales every 3 months not necessarily apply to Apple products?
Apple products sell themselves without promotions
Which type of research uses a sufficient, representative sample size?
Descriptive research
What is a key requirement for conducting causal research?
Having prior knowledge of what needs to be measured
When using surveys in research, what type of questions are typically used?
Multiple-choice questions
Which one of the following is NOT a characteristic of managerial decisions?
They require research to be conducted
Which one best describes a 'problem statement'?
Will clearly identify the problem/opportunity being faced
Which one best describes the role of the SWOT analysis?
Helps identify the problem
What is the purpose of conducting a SWOT analysis in the research process?
To help identify the problem
Which step in the market research process involves designing data collection forms?
Step 7
What is the purpose of conducting a SWOT analysis in the research process?
To gain a broad perspective and collect data
When would a company not need to engage in market research?
When the company already has enough information
What is the main difference between qualitative and quantitative research?
Qualitative research focuses on exploring sentiments, while quantitative research focuses on structured questions and response options
Which type of research is typically conducted before quantitative research?
Exploratory research
What is the purpose of conducting a SWOT analysis in the research process?
To assess the internal and external factors affecting a business
Which step in the research process involves analyzing the data collected?
Step 7: Analyze the data
What is the main difference between lab studies and field studies?
Lab studies are conducted in controlled environments, while field studies are conducted in real-world settings
Test your understanding of managerial decisions with this quiz! Learn about the characteristics of effective managerial decisions, including the importance of finding the right balance between narrow and broad decision-making. Challenge yourself to make choices that can bring positive changes to your organization.
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