Podcast
Questions and Answers
Which type of research is funded by institutions or the government?
Which type of research is funded by institutions or the government?
- Basic Research (correct)
- Marketing Research
- Applied Research
- Observational Study
Which step in the research process involves defining the 'problem'?
Which step in the research process involves defining the 'problem'?
- Step 4: Establish research design
- Step 1: Establish the need for research
- Step 3: Establish research objectives
- Step 2: Define the 'problem' (correct)
Why might promotional sales every 3 months not necessarily apply to Apple products?
Why might promotional sales every 3 months not necessarily apply to Apple products?
- Apple products are low-end products
- Apple products do not need promotions (correct)
- Promotional sales are not effective for Apple products
- Promotional sales decrease profit for Apple products
Which of the following is a characteristic of descriptive research?
Which of the following is a characteristic of descriptive research?
What type of research relies on preset, structured questions and response options?
What type of research relies on preset, structured questions and response options?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
Which type of research is conducted before quantitative research?
Which type of research is conducted before quantitative research?
What is the purpose of descriptive studies in quantitative research?
What is the purpose of descriptive studies in quantitative research?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
What is the purpose of primary data in qualitative research?
What is the purpose of primary data in qualitative research?
Which one of the following is NOT a characteristic of managerial decisions?
Which one of the following is NOT a characteristic of managerial decisions?
Which one best describes a 'problem statement'?
Which one best describes a 'problem statement'?
Which one best describes the role of the SWOT analysis?
Which one best describes the role of the SWOT analysis?
What is the focus of defining the research objective(s)?
What is the focus of defining the research objective(s)?
Which step of the market research process involves determining the sample plan and size?
Which step of the market research process involves determining the sample plan and size?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
When would a company not need to engage in market research?
When would a company not need to engage in market research?
What is the purpose of establishing the need for research in the market research process?
What is the purpose of establishing the need for research in the market research process?
Which type of research is funded by institutions or the government?
Which type of research is funded by institutions or the government?
Which type of research uses a representative sample size?
Which type of research uses a representative sample size?
What is a characteristic of causal research?
What is a characteristic of causal research?
What is the purpose of descriptive studies in quantitative research?
What is the purpose of descriptive studies in quantitative research?
What type of research relies on experiments?
What type of research relies on experiments?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
What is the purpose of establishing the need for research in the market research process?
What is the purpose of establishing the need for research in the market research process?
What type of research relies on preset, structured questions and response options?
What type of research relies on preset, structured questions and response options?
Why might promotional sales every 3 months not necessarily apply to Apple products?
Why might promotional sales every 3 months not necessarily apply to Apple products?
What do you need to have before conducting causal research?
What do you need to have before conducting causal research?
Which step in the research process involves establishing research objectives?
Which step in the research process involves establishing research objectives?
Which step in the research process involves analyzing the data collected?
Which step in the research process involves analyzing the data collected?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
What is the purpose of establishing the need for research in the market research process?
What is the purpose of establishing the need for research in the market research process?
Which step of the market research process involves determining the sample plan and size?
Which step of the market research process involves determining the sample plan and size?
What is the focus of defining the research objective(s)?
What is the focus of defining the research objective(s)?
Which one of the following should be considered THE LEAST when establishing the need for research?
Which one of the following should be considered THE LEAST when establishing the need for research?
Which one best describes a 'problem statement'?
Which one best describes a 'problem statement'?
Which one best describes the role of the SWOT analysis?
Which one best describes the role of the SWOT analysis?
What are some possible explanations for the lack of changes in sales levels and consistent brand awareness measures after the advertising campaign?
What are some possible explanations for the lack of changes in sales levels and consistent brand awareness measures after the advertising campaign?
What are some things you'd want to clarify before getting worried about the lack of changes in sales levels and consistent brand awareness measures?
What are some things you'd want to clarify before getting worried about the lack of changes in sales levels and consistent brand awareness measures?
If you were to engage in primary research, what information would you want to have?
If you were to engage in primary research, what information would you want to have?
Which type of research is conducted before quantitative research?
Which type of research is conducted before quantitative research?
What is the purpose of descriptive studies in quantitative research?
What is the purpose of descriptive studies in quantitative research?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
Which step in the research process involves defining the 'problem'?
Which step in the research process involves defining the 'problem'?
What is the purpose of primary data in qualitative research?
What is the purpose of primary data in qualitative research?
Which one best describes the role of the SWOT analysis?
Which one best describes the role of the SWOT analysis?
Which type of research is funded by institutions or the government?
Which type of research is funded by institutions or the government?
What is the purpose of establishing the need for research in the market research process?
What is the purpose of establishing the need for research in the market research process?
Why might promotional sales every 3 months not necessarily apply to Apple products?
Why might promotional sales every 3 months not necessarily apply to Apple products?
Which type of research relies on preset, structured questions and response options to gather information?
Which type of research relies on preset, structured questions and response options to gather information?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
Which one of the following is a characteristic of causal research?
Which one of the following is a characteristic of causal research?
Which one of these is the correct order of steps in the market research process?
Which one of these is the correct order of steps in the market research process?
Which type of research relies on observing people in real time?
Which type of research relies on observing people in real time?
What is the purpose of secondary data in qualitative research?
What is the purpose of secondary data in qualitative research?
Which step in the market research process involves analyzing the data collected?
Which step in the market research process involves analyzing the data collected?
Which one of the following is NOT a characteristic of managerial decisions?
Which one of the following is NOT a characteristic of managerial decisions?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
What is the focus of defining the research objective(s)?
What is the focus of defining the research objective(s)?
What are the 11 steps of market research?
What are the 11 steps of market research?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
Which step in the research process involves defining the 'problem'?
Which step in the research process involves defining the 'problem'?
When would a company not need to engage in market research?
When would a company not need to engage in market research?
Which type of research is funded by institutions or the government?
Which type of research is funded by institutions or the government?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
Which type of research relies on experiments?
Which type of research relies on experiments?
What is a characteristic of causal research?
What is a characteristic of causal research?
Which type of research uses a representative sample size?
Which type of research uses a representative sample size?
Which step in the research process involves identifying information types and sources?
Which step in the research process involves identifying information types and sources?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
When would a company not need to engage in market research?
When would a company not need to engage in market research?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
Which one of the following is a characteristic of descriptive research?
Which one of the following is a characteristic of descriptive research?
What is the purpose of qualitative research in the market research process?
What is the purpose of qualitative research in the market research process?
Which step in the research process involves analyzing the data collected?
Which step in the research process involves analyzing the data collected?
Which step in the market research process involves determining the sample plan and size?
Which step in the market research process involves determining the sample plan and size?
Which type of research is conducted before quantitative research?
Which type of research is conducted before quantitative research?
What is the main difference between descriptive and causal research?
What is the main difference between descriptive and causal research?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
Which type of research focuses on exploring newspaper titles throughout the last century to understand the evolution of people's sentiments toward marijuana?
Which type of research focuses on exploring newspaper titles throughout the last century to understand the evolution of people's sentiments toward marijuana?
Which type of research is funded by institutions or the government?
Which type of research is funded by institutions or the government?
What is the focus of defining the research objective(s)?
What is the focus of defining the research objective(s)?
Why might promotional sales every 3 months not necessarily apply to Apple products?
Why might promotional sales every 3 months not necessarily apply to Apple products?
Which type of research uses a sufficient, representative sample size?
Which type of research uses a sufficient, representative sample size?
What is a key requirement for conducting causal research?
What is a key requirement for conducting causal research?
When using surveys in research, what type of questions are typically used?
When using surveys in research, what type of questions are typically used?
Which one of the following is NOT a characteristic of managerial decisions?
Which one of the following is NOT a characteristic of managerial decisions?
Which one best describes a 'problem statement'?
Which one best describes a 'problem statement'?
Which one best describes the role of the SWOT analysis?
Which one best describes the role of the SWOT analysis?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
Which step in the market research process involves designing data collection forms?
Which step in the market research process involves designing data collection forms?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
When would a company not need to engage in market research?
When would a company not need to engage in market research?
What is the main difference between qualitative and quantitative research?
What is the main difference between qualitative and quantitative research?
Which type of research is typically conducted before quantitative research?
Which type of research is typically conducted before quantitative research?
What is the purpose of conducting a SWOT analysis in the research process?
What is the purpose of conducting a SWOT analysis in the research process?
Which step in the research process involves analyzing the data collected?
Which step in the research process involves analyzing the data collected?
What is the main difference between lab studies and field studies?
What is the main difference between lab studies and field studies?
