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Mastering JTBD and RWW Framework

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Questions and Answers

Which of the following best describes the Jobs-to-be-Done (JTBD) framework?

A framework that focuses on understanding market trends and competition

A framework that focuses on understanding customer goals and thought processes (correct)

A framework that focuses on understanding user demographics and psychographics

A framework that focuses on understanding product features and benefits

What is the main question that the JTBD framework asks?

What are the user demographics and psychographics?

What are the market trends and competition?

What job is your product employed to do? (correct)

What are the product features and benefits?

What is the key advantage of using the JTBD framework for Product Managers?

Better understanding of customer needs (correct)

Improved brand recognition

Higher product profitability

Increased market share

What is the RWW framework?

A framework for understanding user problems Signup and view all the answers

What is the focus of the JTBD framework process?

Understanding customer goals and thought processes Signup and view all the answers

What is the role of a Product Manager during different stages of the product life cycle?

To understand the product life cycle Signup and view all the answers

Who is credited with creating the concept of the Product Life Cycle?

Theodore Levitt Signup and view all the answers

What are the phases of the Product Life Cycle?

Growth, sales maturity, saturation Signup and view all the answers

What are the topics covered in today's class?

All of the above Signup and view all the answers

Which country did Theodore Levitt live in while working on the concept of the Product Life Cycle?

United States Signup and view all the answers