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Questions and Answers
Which of the following global marketing techniques do brands use to localize their content?
Which of the following global marketing techniques do brands use to localize their content?
- Invasive marketing
- Globalized marketing
- Glocal marketing (correct)
- Outreach marketing
What is the term used to describe the adaptation of global marketing strategies to suit local markets?
What is the term used to describe the adaptation of global marketing strategies to suit local markets?
- Globalized marketing
- Invasive marketing
- Glocal marketing (correct)
- Outreach marketing
Which of the following is NOT a global marketing technique used for localizing content?
Which of the following is NOT a global marketing technique used for localizing content?
- Globalized marketing
- Outreach marketing
- Invasive marketing (correct)
- Glocal marketing
Which theory states that a nation's competitiveness in an industry depends on the capacity of the industry to innovate and upgrade?
Which theory states that a nation's competitiveness in an industry depends on the capacity of the industry to innovate and upgrade?
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Which theory emphasizes the importance of industry innovation and upgrading?
Which theory emphasizes the importance of industry innovation and upgrading?
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Which theory focuses on the capacity of an industry to innovate and upgrade as a determinant of a nation's competitiveness?
Which theory focuses on the capacity of an industry to innovate and upgrade as a determinant of a nation's competitiveness?
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