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Questions and Answers
Which of the following is a common problem described in the text?
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According to the text, what can businesses do to avoid zombie projects?
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What is the potential consequence of punishing failures?
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What is the recommended approach to failure in the text?
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Which type of experiment is best suited for learning that eliminates options and converges on a specific answer to a clearly defined question?
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What is the goal of divergent experiments?
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Why is it important to have both convergent and divergent experiments in innovation?
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What is the second key principle of experimentation?
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Which of the following best describes innovation according to the text?
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What is the goal of a business experiment according to the text?
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Which of the following best describes the approach to testing ideas in innovation according to the text?
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What is the focus of innovation at Google according to the text?
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Which of the following paths for scaling up an innovation involves launching a minimum viable product to a limited set of customers and iterating rapidly based on customer feedback?
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Which path for scaling up an innovation is more difficult because the business is forced to iterate quickly after launching and cannot effectively limit the scope of the launch?
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Which path for scaling up an innovation allows for launching in limited locations or for limited customers, but does not allow for quick iteration once it is public?
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Which path for scaling up an innovation requires the innovation to be polished and carefully tested before its public release, and is typically associated with new automobiles, pharmaceuticals, and hardware products?
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Which method is particularly useful for innovating on existing products, services, and processes?
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What are the four tests that define smart failure?
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What is the first step in the convergent experimental method?
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What is the typical rule of thumb for sample size in each group in the convergent experimental method?
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