Mastering Conversion Tracking on Reach

Study Notes

Tracking and Conversion Tracking on Reach

Tracking is the process of monitoring data flow, recording data in databases, and supplying a timely ordered sequence of data for further processing.
Reach gives advertisers an opportunity to track clicks and conversions.
Clicks refer to when an end-user clicks on an ad and is redirected to the target page.
There are five stages involved in tracking clicks: end-user clicks the ad, publisher receives the click and information about it on Reach, publisher passes the click to an advertiser on Reach via a tracking link, advertiser receives the click on Reach, Reach sends the click to the advertiser's tracking URL.
Tracking URL is where an advertiser wants clicks to deliver (a target page).
Conversion is a target action when an end-user performs some action in the target page.
There are two ways of conversion tracking: S2S (server to server or postback integration) and C2S (client to server or pixel integration).
S2S integration uses a Reach postback link, which is fired on a side server.
C2S integration uses JavaScript pixel code, which is added to the landing and thank-you pages.
Pixel integration may be the only option if there is no side server or dedicated development team, and the product is sold on the website.
Pixel integration has limitations, such as AdBlockers affecting its integration and it being more vulnerable to fraud.
Conversion matching occurs when a pixel code triggers a cookie file and extracts a click ID, associated with a committed target action (a conversion).

Description

Think you know everything about tracking and conversion tracking on Reach? Test your knowledge with this quiz that covers the basics of tracking, the five stages involved in tracking clicks, the difference between S2S and C2S conversion tracking, and much more. Sharpen your skills and demonstrate your expertise in the world of online advertising by taking this quiz today.