Mastering Commercial Conversations
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Questions and Answers

Which skill is important to master in commercial conversations?

  • Influencing the client's budget
  • Understanding the client's budget (correct)
  • Uncovering success metrics
  • Asking probing questions

    • How can you advise and influence the client's budget to optimize performance?

  • By uncovering the client's success metrics
  • By explaining how it improves ad performance (correct)
  • By understanding the client's budget
  • By asking probing questions

    • What should budget conversations be tied back to?

  • Cost
  • Meta's value (correct)
  • Campaign performance
  • Client's satisfaction

    • What analogy does Mira use to describe budgeting?

    <p>A game of chess</p> Signup and view all the answers

    What is the purpose of using probing questions in commercial conversations?

    <p>To understand how the client decides their budget</p> Signup and view all the answers

    Which skill is important to master in commercial conversations?

    <p>Seeking to understand</p> Signup and view all the answers

    How can you ask targeted questions to uncover the most important information about a client?

    <p>Ask structured and relevant questions</p> Signup and view all the answers

    How do you show expertise in commercial conversations?

    <p>By asking probing questions</p> Signup and view all the answers

    How do you ask questions to gain buy-in and establish credibility?

    <p>By personalizing recommendations</p> Signup and view all the answers

    How do you explore all relevant areas of a client's business and priorities?

    <p>By asking probing questions</p> Signup and view all the answers

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