Podcast
Questions and Answers
Which skill is important to master in commercial conversations?
Which skill is important to master in commercial conversations?
- Influencing the client's budget
- Understanding the client's budget (correct)
- Uncovering success metrics
- Asking probing questions
How can you advise and influence the client's budget to optimize performance?
How can you advise and influence the client's budget to optimize performance?
- By uncovering the client's success metrics
- By explaining how it improves ad performance (correct)
- By understanding the client's budget
- By asking probing questions
What should budget conversations be tied back to?
What should budget conversations be tied back to?
- Cost
- Meta's value (correct)
- Campaign performance
- Client's satisfaction
What analogy does Mira use to describe budgeting?
What analogy does Mira use to describe budgeting?
What is the purpose of using probing questions in commercial conversations?
What is the purpose of using probing questions in commercial conversations?
Which skill is important to master in commercial conversations?
Which skill is important to master in commercial conversations?
How can you ask targeted questions to uncover the most important information about a client?
How can you ask targeted questions to uncover the most important information about a client?
How do you show expertise in commercial conversations?
How do you show expertise in commercial conversations?
How do you ask questions to gain buy-in and establish credibility?
How do you ask questions to gain buy-in and establish credibility?
How do you explore all relevant areas of a client's business and priorities?
How do you explore all relevant areas of a client's business and priorities?
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