Mastering Commercial Conversations

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Which skill is important to master in commercial conversations?

Influencing the client's budget

Understanding the client's budget (correct)

Uncovering success metrics

Asking probing questions

How can you advise and influence the client's budget to optimize performance?

By uncovering the client's success metrics

By explaining how it improves ad performance (correct)

By understanding the client's budget

By asking probing questions

What should budget conversations be tied back to?

Cost

Meta's value (correct)

Campaign performance

Client's satisfaction

What analogy does Mira use to describe budgeting?

A game of chess Signup and view all the answers

What is the purpose of using probing questions in commercial conversations?

To understand how the client decides their budget Signup and view all the answers

Which skill is important to master in commercial conversations?

Seeking to understand Signup and view all the answers

How can you ask targeted questions to uncover the most important information about a client?

Ask structured and relevant questions Signup and view all the answers

How do you show expertise in commercial conversations?

By asking probing questions Signup and view all the answers

How do you ask questions to gain buy-in and establish credibility?

By personalizing recommendations Signup and view all the answers

How do you explore all relevant areas of a client's business and priorities?

By asking probing questions Signup and view all the answers

Mastering Commercial Conversations

Podcast Beta

Questions and Answers

Which skill is important to master in commercial conversations?

How can you advise and influence the client's budget to optimize performance?

What should budget conversations be tied back to?

What analogy does Mira use to describe budgeting?

What is the purpose of using probing questions in commercial conversations?

Which skill is important to master in commercial conversations?

How can you ask targeted questions to uncover the most important information about a client?

How do you show expertise in commercial conversations?

How do you ask questions to gain buy-in and establish credibility?

How do you explore all relevant areas of a client's business and priorities?

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