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Mastering Business Strategy

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What is the definition of corporate strategy?

Corporation’s overall direction management of its businesses corporation with its environment.

What is the role of business strategy?

Defines the long-range plan to compete in the marketplace, helps to differentiate the firm from competitors, and serves as the game plan upon which functional strategies are developed.

What is the definition of functional strategy?

Maximizes resource productivity.

What are order qualifiers?

<p>They are the basic criteria that permit the firm's products to be considered as candidates for purchase by customers.</p> Signup and view all the answers