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Questions and Answers

Which of the following is an example of personalized viewer-specific content?

Sending ads based on the viewer's recent activities

Sending different ads to different households watching a program (correct)

Sending the same ad to all households watching a program

Sending random ads to all households watching a program

What is one negative consequence of addictive consumption?

Financial problems (correct)

Increased productivity

Enhanced social relationships

Improved mental health

What is anti-consumption?

A belief that possessions bring fulfillment

An ideology against buying and consuming products (correct)

The continual buying and consuming of products

An addiction to shopping

According to the text, what is the purpose of market segmentation?

To appeal to particular groups of consumers Signup and view all the answers

What are some examples of demographics that marketers consider when segmenting consumers?

Birth rate, age distribution, income Signup and view all the answers

Why is consumer behavior important in a marketing plan?

To understand consumer wants and needs Signup and view all the answers

Which of the following is NOT a method for gathering psychographic data?

Psycholinguistic dictionaries Signup and view all the answers

What is the purpose of relationship marketing?

To create a relationship and maintain it Signup and view all the answers

What type of relationship with a product is based on establishing the user's identity?

Self-concept attachment Signup and view all the answers

What is the impact of the digital revolution on consumer behavior?

Consumers are becoming producers and creators of content Signup and view all the answers

Which organization in the US looks into advertising complaints related to the nature of the products being advertised, the timing of certain ads, commercials believed to be indecent or in poor taste, and false and misleading advertisements?

FCC (Federal Communications Commission) Signup and view all the answers

What is the purpose of behavioral targeting?

To deliver more relevant advertisements and links to a browser based on the user's interests and priorities Signup and view all the answers

What is the basic idea behind the phrase 'If you're not paying for it, you're the product' in relation to 'free' online services?

The cost of using 'free' online services may be our privacy Signup and view all the answers

What is addressable advertising?

Sending a message or media content to a specific device or customer based on their address Signup and view all the answers