What is Amazon PPC?

Understanding Amazon PPC and its Importance for Sellers

• Amazon PPC (Pay-Per-Click) is a way for sellers to purchase advertising space on the Amazon platform to increase product visibility and drive more traffic.
• Amazon PPC allows sellers to bid on individual keywords and pay an additional amount per click to show up for more people when shoppers search for those keywords.
• Sponsored brand ads, banner ads, and video ad placements are examples of paid advertising spaces on Amazon.
• Sponsored products are indicated by a "sponsored" badge, meaning the brand is paying for increased visibility.
• Amazon PPC is always on for the majority of sellers and is particularly important during product launches to generate initial reviews, sales, and organic ranking.
• Organic ranking is the ultimate goal for sellers, as it leads to increased sales and profits.
• Organic ranking refers to ranking organically on the top of page one in search results.
• Driving outside traffic to Amazon listings, lowering prices, using coupons, and promotions are other ways to boost organic rank.
• Sellers should not solely focus on optimizing PPC but should have a bigger picture perspective of improving organic rank.
• PPC can be used to increase organic ranking by showcasing relevancy, conversion rate, and sales velocity.
• Proper SEO and supply management are essential to meet the demand and achieve organic ranking.
• The campaign dashboard is where sellers can set up and manage their Amazon PPC campaigns.