How to Set Up PPC for New Product Launch

Which bidding strategy allows Amazon to increase your cost per click bid by a certain percentage if they believe your product is likely to convert?

Which bidding strategy allows Amazon to lower your bid amount but not raise it above any parameters you set?

Which bidding strategy allows you to set a fixed cost per click bid for your campaign?

Which keyword targeting option targets any variation of the keywords?

Which type of campaign is recommended for new product launches?

What are the four different targeting groups in Amazon PPC ads?

What is the purpose of conducting a PPC audit before setting up Amazon PPC ads?

What is the difference between dynamic bids down only and dynamic bids up and down?

Setting Up Amazon PPC Ads for a New Product Launch

The first step in setting up Amazon PPC ads is to conduct a PPC audit, ensuring that the listing is aligned with the PPC strategy.
To launch a PPC campaign for a newly launched product, it is important to generate impressions, as Amazon's algorithm may not immediately provide them.
In Seller Central, under advertising, click on campaign manager to create a campaign.
There are three types of campaigns: sponsored product campaigns, sponsored brand campaigns, and sponsored display campaigns. For new product launches, sponsored product campaigns are recommended.
Sponsored product campaigns focus on search terms and aim to appear at the top of search results.
Select the product to advertise, either by adding all variations or selecting specific ones.
The automatic campaign pulls from the listing's relevancy, based on the SEO and browse nodes.
There are four different targeting groups: close match, loose match, substitutes, and compliments.
Close match targets similar products, loose match targets broad terms, substitutes show on detail pages of comparable products, and compliments are loose match versions.
Each targeting group has a recommended bid, which can be adjusted based on the desired bidding strategy.
The bidding strategy can be set to dynamic bids down only, dynamic bids up and down, or fixed bids.
Dynamic bids down only lowers the cost per click if Amazon believes the conversion likelihood is low, while dynamic bids up and down can raise or lower bids in real-time, increasing impressions and clicks. Fixed bids are set bids.

Test your knowledge on setting up Amazon PPC ads for a new product launch with this quiz. Learn about conducting a PPC audit, creating different types of campaigns, selecting targeting groups, adjusting bidding strategies, and more. Challenge yourself and become an expert in optimizing your Amazon PPC ads for a successful product launch.