Master the World of Digital Marketing
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Questions and Answers

Which of the following is a component of digital marketing?

  • Social media marketing (correct)
  • Newspaper advertising
  • Television advertising
  • Billboard advertising

    • What changed the way brands and businesses use technology for marketing?

  • The rise of television
  • The increase in newspaper readership
  • The development of digital marketing (correct)
  • The popularity of billboards

    • Which of the following is NOT a digital marketing strategy?

  • Content marketing
  • Search engine optimization (SEO)
  • Telemarketing (correct)
  • Social media marketing

    • What has become prevalent as people increasingly use digital devices instead of visiting physical shops?

    <p>Digital marketing campaigns</p> Signup and view all the answers

    Which of the following is a non-Internet channel that digital marketing extends to?

    <p>Billboards</p> Signup and view all the answers

    Which of the following is NOT a digital marketing strategy?

    <p>Television advertising</p> Signup and view all the answers

    What is the purpose of search engine optimization (SEO)?

    <p>To optimize website content for better visibility in search engine results</p> Signup and view all the answers

    Which of the following is an example of content automation in digital marketing?

    <p>Using artificial intelligence to generate blog articles</p> Signup and view all the answers

    What is the main goal of e-commerce marketing?

    <p>To drive online sales and increase conversions</p> Signup and view all the answers

    What is social media optimization (SMO) in digital marketing?

    <p>The practice of optimizing website content for better visibility in search engine results</p> Signup and view all the answers

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