Questions and Answers
What are the names of the authors of the book 'Principles of Marketing'?
Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
Where is Philip Kotler affiliated with?
Northwestern University
Which university is Gary Armstrong associated with?
University of North Carolina
What is the name of the management institute associated with Marc Oliver Opresnik?
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Which city is mentioned as one of the locations in the book?
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