Podcast
Questions and Answers
Marketing research should be well organised and planned according to the objectives.
Marketing research should be well organised and planned according to the objectives.
True
Marketing research should be free of personal biases.
Marketing research should be free of personal biases.
True
Marketing research should provide accurate information that reflects reality reliably.
Marketing research should provide accurate information that reflects reality reliably.
True
Marketing research findings and insights will not be used by companies and businesses.
Marketing research findings and insights will not be used by companies and businesses.
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Marketing research can be used for problem/opportunity identification or problem solving.
Marketing research can be used for problem/opportunity identification or problem solving.
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Study Notes
Principles and Phases of Good Marketing Research
- Marketing research should be systematic, well-organized, and planned according to objectives.
- It should be free of personal biases, and self-vigilance and reflection are important.
- Marketing research should provide accurate and reliable information that reflects reality.
- The findings and insights from marketing research should be used for decision-making by companies and businesses.
- Marketing research can be used for problem/opportunity identification in the market or for problem solving.
- The phases of marketing research include identification of information needed, collection of data, analysis of data, dissemination of information, and use of information.
- Marketing research can help turn problems into opportunities.
- Relevant information sources and data collection methods should be identified for effective marketing research.
- The most appropriate methods should be used for collecting high-quality data.
- Marketing research should result in high-quality reports that can guide company decision-making and marketing actions.
- The marketing research process may involve analyzing secondary and syndicated data, as well as conducting qualitative research.
- Marketing research should be focused on providing insights and solutions to marketing problems.
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Description
Test your knowledge on the principles of good marketing research! This quiz will assess your understanding of key factors such as systematic planning, precision, informative accuracy, and decision-making orientation. Perfect for marketers and researchers looking to enhance their skills in conducting effective market research.
