8 Questions
Which type of video content should brands invest in to increase conversions and sales?
Long form videos
What is the purpose of including back-end search terms in a product listing?
To improve the product's ranking in search results
What are the main factors that people consider when looking at a product listing?
Main image, gallery images, price, and reviews
What is one of the pro tips for optimizing back-end search terms in a product listing?
Remove keywords from the back-end after 30 days
Which step is considered the most important in creating an effective Amazon product listing?
Including infographics in the gallery
What should be avoided when creating the title for an Amazon product listing?
Repeating keywords
How many gallery images can be used in an Amazon product listing?
Up to nine
What is the recommended size for zoomable images in an Amazon product listing?
2000 pixels on the shortest side
Study Notes
Tips for Creating an Effective Amazon Product Listing
- The first step in launching a product on Amazon is creating a compelling listing.
- Invest heavily in your listing as it is like your other website.
- The title is the most important part of the Amazon listing and should include the most important keywords.
- The title should be easy to read and describe the product clearly.
- Avoid repeating keywords or keyword stuffing in the title.
- Use large, clear images in the gallery to showcase your product.
- Each image should have one clear point and not be too crowded.
- Use all available gallery images, up to six or nine in some categories.
- The main image should clearly show the product and everything included.
- Use infographics in the gallery, such as US versus them comparison charts, to highlight your product's unique features.
- Use 2000 pixels on the shortest side for zoomable images.
- Keep bullet points short and sweet, using one-liners or one to two sentences to convey key product details.
Test your knowledge on creating effective Amazon product listings with this quiz! Learn tips and tricks on optimizing your title, gallery images, and bullet points to attract more customers. Put your skills to the test and see if you can create a compelling listing that stands out from the competition.
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