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Questions and Answers
What is a key characteristic of mass media?
What is a key characteristic of mass media?
- It reaches a large audience or a significant percentage of a population (correct)
- It is only used in developed countries
- It is a form of traditional media
- It is exclusively based on digital technologies
What is an example of new media mentioned in the text?
What is an example of new media mentioned in the text?
- Radio
- Magazines
- Newspapers
- Digital television (correct)
What is the main difference between mass media and new media?
What is the main difference between mass media and new media?
- The type of content they produce
- The countries they are used in
- The technologies they use (correct)
- The size of the audience they reach
What can happen to traditional media forms in the context of new media?
What can happen to traditional media forms in the context of new media?
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What is an example of a device that can be used to access new media?
What is an example of a device that can be used to access new media?
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Study Notes
Mass Media and New Media
- Mass media refers to means of communication that reach large audiences or percentages of a given population.
- The definition of mass media can vary depending on the country or group.
- New media are media forms that utilize digital technologies.
- Examples of new media include the Internet, computer games, digital television, and mobile devices.
- New media can also involve the transformation of traditional media forms to incorporate new media technologies.
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