10 Questions
What is one of the primary objectives of mass communication?
To persuade people to change their beliefs and attitudes
What is the role of mass media in disseminating government policies?
To bring such policies to the public notice quickly
What is the main objective of mass communication in health and education programs?
To disseminate and implement various health and education programs
What is one of the features of mass media?
It is a source of pleasure and amusement
What is the role of mass communication in establishing social contact and linkage?
To create social contact and linkage among communities
What is the purpose of mass communication in the event of natural and man-made disasters?
To create public awareness to face disasters with courage and energy
What is one of the ways in which mass media creates social contact and linkage?
By giving messages of shared knowledge and experience
What is the role of mass communication in business enterprises?
To persuade potential customers
What is one of the objectives of mass communication in terms of health and education programs?
To disseminate and implement vaccination and sanitation programs
What is the primary function of mass communication in terms of disaster and calamity?
To circulate necessary instructions and strategies to face disasters
Study Notes
Communication
- Definition: Sharing knowledge, involving a sender, message, and receiver
- Includes emotions, culture, communication medium, and place
- Involves negotiating relationship boundaries, expectations, punishments, and progress
Types of Communication
- Verbal communication
- Spoken (face-to-face, telephone) or written (formal/informal letters, texts, emails)
- Relating to words or using words
- Non-verbal communication
- Body language, gestures, dress, and scent
- Tone of voice, hand signals, and visualizations (graphs, charts, maps, logos)
The Communication Process
- 7 Essential Elements:
- Sender
- Message
- Channel
- Receiver
- Noise
- Feedback
- Context
- Effective communication requires cooperation and understanding between sender and receiver
Barriers to Effective Communication
- Internal barriers
- Emotions, lack of common experiences, past experiences, mistrust, fear, lack of interest, poor listening skills, and fatigue
- External barriers
- Environment, technical terms, time of day, poor phone connection, non-functional email, distractions, and noise
Mass Communication
- Definition: Delivering information, ideas, and attitudes to a large and diverse audience through various media
- Characteristics:
- One-way communication
- Audience has a great deal of choice
- Reaches a large and vast audience
- Aims to attract a large group of audience
- Influences society
Channels for Mass Communication
- Radio
- Television
- Movies
- Commercials
- Internet
- Books
- Magazines
- Newspapers
- Music videos
- Video games
Importance of Mass Communication
- Inform people
- Build public opinion
- Persuade
- Circulate government policies
- Disseminate health and education programs
- Provide pleasure and entertainment
- Establish social contact and linkage
- Help in facing disaster and calamity
- Highlight diplomatic roles
- Promote political ideologies
Test your understanding of Mass Education and Empowerment Technologies (MEET) course, covering communication concepts, including sender, message, receiver, emotions, and culture.
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