Mass Education and Empowerment Technologies (MEET) Quiz

Communication

• Definition: Sharing knowledge, involving a sender, message, and receiver
• Includes emotions, culture, communication medium, and place
• Involves negotiating relationship boundaries, expectations, punishments, and progress

Types of Communication

• Verbal communication
  • Spoken (face-to-face, telephone) or written (formal/informal letters, texts, emails)
  • Relating to words or using words
• Non-verbal communication
  • Body language, gestures, dress, and scent
  • Tone of voice, hand signals, and visualizations (graphs, charts, maps, logos)

The Communication Process

• 7 Essential Elements:
  • Sender
  • Message
  • Channel
  • Receiver
  • Noise
  • Feedback
  • Context
• Effective communication requires cooperation and understanding between sender and receiver

Barriers to Effective Communication

• Internal barriers
  • Emotions, lack of common experiences, past experiences, mistrust, fear, lack of interest, poor listening skills, and fatigue
• External barriers
  • Environment, technical terms, time of day, poor phone connection, non-functional email, distractions, and noise

Mass Communication

• Definition: Delivering information, ideas, and attitudes to a large and diverse audience through various media
• Characteristics:
  • One-way communication
  • Audience has a great deal of choice
  • Reaches a large and vast audience
  • Aims to attract a large group of audience
  • Influences society

Channels for Mass Communication

• Radio
• Television
• Movies
• Commercials
• Internet
• Books
• Magazines
• Newspapers
• Music videos
• Video games

Importance of Mass Communication

• Inform people
• Build public opinion
• Persuade
• Circulate government policies
• Disseminate health and education programs
• Provide pleasure and entertainment
• Establish social contact and linkage
• Help in facing disaster and calamity
• Highlight diplomatic roles
• Promote political ideologies