Mass Communication: Radio and Television Characteristics
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Questions and Answers

What are some characteristics of Radio & Television as a medium of mass communication?

Voice modulation, appearance, Facial expression, Body language, General knowledge

What are the types of radio stations in India?

AM/FM

What is the organizational structure of All India Radio (AIR) and Private radio in India?

All India Radio (AIR) is a public service broadcaster, while Private radio stations are owned by private entities.

What are some formats of Radio Programmes?

<p>Various formats like music shows, talk shows, news bulletins, etc.</p> Signup and view all the answers

What are some recent trends in the television field?

<p>Introduction of OTT platforms, rise of reality TV shows, increasing use of social media for audience engagement.</p> Signup and view all the answers

Study Notes

UNIT-I: Characteristics of Audio-Visual Media

  • Characteristics of Radio and Television as a medium of mass communication
  • Presentation techniques include:
    • Voice modulation
    • Appearance
    • Facial expression
    • Body language
  • General knowledge is essential for effective communication

UNIT-II: Introduction to Radio

  • Evolution of radio in India
  • Types of radio stations:
    • AM (Amplitude Modulation)
    • FM (Frequency Modulation)
  • Organizational structure:
    • All India Radio (AIR)
    • Private radio
    • Community radio
  • Present status of radio in India:
    • Impact
    • Reach
  • Formats of Radio Programme

UNIT-III: Introduction to Television

  • Growth of television in India
  • Organizational structure:
    • Doordarshan (National broadcasting service)
    • Satellite TV Channels
    • Regional channels
  • Major TV networks in India and Karnataka
  • Recent trends in the television field
  • Formats of TV programmes

UNIT-IV: Script writing of Radio & TV

  • Writing skills for broadcast media
  • Importance of scripting in radio and TV production
  • Elements of script for radio and TV:
    • Dialogue
    • Narration
    • Sound effects
    • Music
  • Principles of script writing:
    • Clarity
    • Brevity
    • Engagement

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Description

This quiz covers the characteristics of radio and television as mass communication mediums, voice modulation, presentation techniques, evolution of radio in India, types of radio stations, and formats of radio programs. Test your knowledge on the impact and reach of radio in India.

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