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Questions and Answers
What is the primary focus of mass communication?
What is the primary focus of mass communication?
- Imparting and exchanging information through interpersonal communication
- Imparting and exchanging information through mass media to small population segments
- Imparting and exchanging information through small media to large population segments
- Imparting and exchanging information through mass media to large population segments (correct)
Which forms of media does mass communication utilize?
Which forms of media does mass communication utilize?
- Various forms of media (correct)
- Only electronic media
- Only print media
- Only social media
What distinguishes mass communication from interpersonal communication and organizational communication?
What distinguishes mass communication from interpersonal communication and organizational communication?
- Focuses on communication within an organization
- Focuses on communication within a small group
- Focuses on particular resources transmitting information to numerous receivers (correct)
- Focuses on one-to-one communication
What is the chief concern of the study of mass communication?
What is the chief concern of the study of mass communication?
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How can mass communication be broadly understood?
How can mass communication be broadly understood?
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Study Notes
Mass Communication Overview
- The primary focus of mass communication is to distribute information to a large audience, often with a one-way flow of information.
Mass Media Utilization
- Mass communication utilizes various forms of media, including print media (newspapers, magazines), electronic media (radio, television, internet), and digital media (social media, online news platforms).
Distinctions from Interpersonal and Organizational Communication
- Mass communication differs from interpersonal communication, which involves direct interaction between individuals, and organizational communication, which involves internal communication within an organization.
Study of Mass Communication
- The chief concern of the study of mass communication is to understand how information is created, disseminated, and consumed by large audiences.
Broad Understanding of Mass Communication
- Mass communication can be broadly understood as a process of creating and disseminating messages to a large audience, often with the purpose of influencing public opinion, attitudes, or behaviors.
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