Maslow's Pyramid of Needs and Core Concepts in Marketing Management Quiz
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Maslow's Pyramid of Needs and Core Concepts in Marketing Management Quiz

Test your knowledge on Maslow's Pyramid of Needs including Psychological and Spiritual Material Divisions, as well as core concepts in Marketing Management such as philosophies, functions, and functional areas of a business.

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@CompactIntegral

Questions and Answers

Maslow’s Pyramid of Needs has two divisions: Psychological/Spiritual and ________

Material

Marketing involves creating value for customers and building strong customer relationships to capture value in ________

return

Marketing consists of the four P’s: product, price, place, and ________

promotion

Marketing goes beyond advertising and selling to focus on delivering ________ at a profit

<p>customer satisfaction</p> Signup and view all the answers

________ are the set of actual and potential buyers of a product

<p>Market</p> Signup and view all the answers

A process is a series of actions that you take in order to achieve a ________

<p>result</p> Signup and view all the answers

The 4P's of Marketing are Product, Price, Promotion, and ______

<p>Place</p> Signup and view all the answers

Marketing involves determining customer needs and wants, designing customer-driven marketing strategy, constructing marketing program that delivers superior value, building relationships and delighting the customer, and capturing the value from customer to achieve ______

<p>profits</p> Signup and view all the answers

Marketing Myopia is the concept of focusing only on existing wants and losing sight of underlying consumer ______

<p>needs</p> Signup and view all the answers

Marketing Goal is to retain and capture customers by designing a customer-driven marketing ______

<p>strategy</p> Signup and view all the answers

STP stands for Segmenting, Targeting, and ______

<p>Positioning</p> Signup and view all the answers

Customer Relationship Management is the overall process of building and maintaining profitable customer relationships by delivering superior value and ______

<p>satisfaction</p> Signup and view all the answers

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