Maslow's Pyramid of Needs and Core Concepts in Marketing Management Quiz

Maslow’s Pyramid of Needs has two divisions: Psychological/Spiritual and ________

Marketing involves creating value for customers and building strong customer relationships to capture value in ________

Marketing consists of the four P’s: product, price, place, and ________

Marketing goes beyond advertising and selling to focus on delivering ________ at a profit

________ are the set of actual and potential buyers of a product

A process is a series of actions that you take in order to achieve a ________

The 4P's of Marketing are Product, Price, Promotion, and ______

Marketing involves determining customer needs and wants, designing customer-driven marketing strategy, constructing marketing program that delivers superior value, building relationships and delighting the customer, and capturing the value from customer to achieve ______

Marketing Myopia is the concept of focusing only on existing wants and losing sight of underlying consumer ______

Marketing Goal is to retain and capture customers by designing a customer-driven marketing ______

STP stands for Segmenting, Targeting, and ______

Customer Relationship Management is the overall process of building and maintaining profitable customer relationships by delivering superior value and ______