Podcast
Questions and Answers
Maslow’s Pyramid of Needs has two divisions: Psychological/Spiritual and ________
Maslow’s Pyramid of Needs has two divisions: Psychological/Spiritual and ________
Material
Marketing involves creating value for customers and building strong customer relationships to capture value in ________
Marketing involves creating value for customers and building strong customer relationships to capture value in ________
return
Marketing consists of the four P’s: product, price, place, and ________
Marketing consists of the four P’s: product, price, place, and ________
promotion
Marketing goes beyond advertising and selling to focus on delivering ________ at a profit
Marketing goes beyond advertising and selling to focus on delivering ________ at a profit
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________ are the set of actual and potential buyers of a product
________ are the set of actual and potential buyers of a product
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A process is a series of actions that you take in order to achieve a ________
A process is a series of actions that you take in order to achieve a ________
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The 4P's of Marketing are Product, Price, Promotion, and ______
The 4P's of Marketing are Product, Price, Promotion, and ______
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Marketing involves determining customer needs and wants, designing customer-driven marketing strategy, constructing marketing program that delivers superior value, building relationships and delighting the customer, and capturing the value from customer to achieve ______
Marketing involves determining customer needs and wants, designing customer-driven marketing strategy, constructing marketing program that delivers superior value, building relationships and delighting the customer, and capturing the value from customer to achieve ______
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Marketing Myopia is the concept of focusing only on existing wants and losing sight of underlying consumer ______
Marketing Myopia is the concept of focusing only on existing wants and losing sight of underlying consumer ______
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Marketing Goal is to retain and capture customers by designing a customer-driven marketing ______
Marketing Goal is to retain and capture customers by designing a customer-driven marketing ______
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STP stands for Segmenting, Targeting, and ______
STP stands for Segmenting, Targeting, and ______
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Customer Relationship Management is the overall process of building and maintaining profitable customer relationships by delivering superior value and ______
Customer Relationship Management is the overall process of building and maintaining profitable customer relationships by delivering superior value and ______
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