_markup_price_calculation
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Questions and Answers

What is the primary goal of Break-Even Pricing?

  • To minimize cost
  • To maximize profit
  • To break even on the cost of making and marketing a product (correct)
  • To increase market share
  • What is the unit cost in the Cost-Plus Pricing example?

  • $20
  • $10
  • $30
  • $16 (correct)
  • What is the markup price in the Cost-Plus Pricing example?

  • $30
  • $16
  • $24
  • $20 (correct)
  • What is the variable cost in the Cost-Plus Pricing example?

    <p>$10</p> Signup and view all the answers

    What is the fixed cost in the Cost-Plus Pricing example?

    <p>$300,000</p> Signup and view all the answers

    What is the break-even volume in the Break-Even Pricing example?

    <p>30,000 units</p> Signup and view all the answers

    What is the price in the Break-Even Pricing example?

    <p>$20</p> Signup and view all the answers

    What is the purpose of Cost-Based Pricing?

    <p>To ensure that the company covers its costs and makes a profit</p> Signup and view all the answers

    What is the formula to calculate the unit cost in Cost-Plus Pricing?

    <p>Unit cost = Variable cost + Fixed cost / Expected unit sales</p> Signup and view all the answers

    What is the formula to calculate the markup price in Cost-Plus Pricing?

    <p>Markup price = Unit cost + Markup percentage</p> Signup and view all the answers

    Study Notes

    Cost-Based Pricing

    • Cost-based pricing: determines the total cost of producing one unit of a product (fixed cost + variable cost) and adds expected profit
    • Markup: an amount a seller adds to the cost of the product to get the selling price
    • Formula: Markup Price = (1 - Desired Return on Sales)

    Break-Even Analysis

    • Break-even analysis: calculates the number of units that must be sold to break even on the cost of making and marketing a product
    • Formula: Break-Even Volume = Fixed Costs / (Price - Variable Cost)

    Types of Costs

    • Fixed Costs: costs that do not vary with production or sales level
    • Variable Costs: costs that vary directly with the level of production
    • Total Costs: the sum of fixed and variable costs for any given level of production

    Demand-Based Pricing

    • Demand-based pricing: based on the level of customer demand for the product
    • Higher price when demand is strong, lower price when demand is weak

    Competition-Based Pricing

    • Competition-based pricing: based on meeting the challenge of competitors' prices in markets
    • Must include information specified by federal regulations, such as brand name, package size, ingredient contents, and more

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    Description

    This quiz question is about calculating the markup price given the variable cost, fixed costs, expected unit sales, and unit cost.

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