Marketing Visual Merchandising Flashcards

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Questions and Answers

Why is the first step in display preparation so important?

If the merchandise that is selected does not fit with the theme or the style of the display it can be offsetting to the customer, which can lead them not to purchase the item.

Name the four basic types of displays.

The four basic types of displays are those that feature one item; similar products; related products; and a cross mix of items.

Why is a focal point so necessary in display preparation?

It helps keep the eyes moving over all of the merchandise and if it doesn't have a focal point it becomes unfocused.

What is the purpose of visual merchandising?

It encompasses all of the physical elements that merchandisers use to project an image to customers. Signup and view all the answers

What are the key elements to visual merchandising?

Storefront, store layout, store interior, and interior displays. Signup and view all the answers

Why are interior displays important?

It is so important because it has an important place in the selling environments of today's self-service. Signup and view all the answers

Which type of interior display is most effective for new product introductions?

Closed displays or open displays depend on the price and quality of the product. Signup and view all the answers

What role do visual merchandisers play on the marketing team?

They are responsible for the total merchandise or service presentation, the overall business/brand image, and even the building and placement of design elements. Signup and view all the answers

List five steps to creating a display.

Selecting merchandise for the display, selecting the display, choosing a setting, manipulating artistic elements, and evaluating completed displays. Signup and view all the answers

What artistic elements function in display design?

Line, color, shape, direction, texture, proportion, balance, motion, and lighting. Signup and view all the answers

Locate complementary and adjacent colors on the color wheel. How do the colors contrast with each other?

Two complementary colors are purple and yellow; they contrast because they are very different but work together. Two adjacent colors are blue and blue-green; they contrast because they are similar but have a different feel. Signup and view all the answers

How are formal and informal balance achieved in display?

To create a formal balance, you put small items with large items, whereas for an informal display, you place several small items with one large item. Signup and view all the answers

Why is it important to have a focal point in your display?

Because it attracts the attention first, above anything else. Signup and view all the answers

Study Notes

Display Preparation

Selecting merchandise must align with the display theme and style to avoid customer disinterest and potential lost sales.

Types of Displays

Four basic display types include:
- Featuring a single item
- Grouping similar products
- Displaying related products
- Creating a cross mix of various items

Importance of Focal Points

Focal points are crucial for directing customer attention, ensuring all merchandise is noticed.
Absence of a focal point can lead to a disorganized appearance.

Purpose of Visual Merchandising

Visual merchandising involves all physical elements used to convey an intended image to customers.

Key Elements of Visual Merchandising

Essential components include:
- Storefront
- Store layout
- Store interior
- Interior displays

Importance of Interior Displays

Interior displays play a vital role in self-service sales environments, enhancing customer engagement.

Effective Interior Display Types

The effectiveness of closed versus open displays for new product introductions depends on both product price and quality.

Role of Visual Merchandisers

Visual merchandisers are integral to the marketing team, overseeing merchandise presentation, brand image, and design element placement.

Steps to Create a Display

Five essential steps include:
- Selecting merchandise
- Choosing the display type
- Choosing an appropriate setting
- Manipulating artistic elements
- Evaluating the completed display

Artistic Elements in Display Design

Key artistic elements include:
- Line
- Color
- Shape
- Direction
- Texture
- Proportion
- Balance
- Motion
- Lighting

Color Theory

Complementary colors (e.g., purple and yellow) contrast due to their differences yet work harmoniously together.
Adjacent colors (e.g., blue and blue-green) create a cohesive color scheme while providing distinct visual feels.

Balance in Display Design

Formal balance achieved by pairing small items with larger ones.
Informal balance involves grouping several small items with one large item for visual interest.

Focal Points in Displays

A focal point is essential as it draws initial attention, guiding customer interest toward the display’s key items.

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Description

This quiz covers essential concepts in visual merchandising, focusing on key strategies for effective display preparation. Learn about the importance of aligning merchandise with themes and the basic types of displays that can enhance customer engagement. Master these concepts to improve your marketing skills.