Marketing Utilities and Importance
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Questions and Answers

What is the primary way marketing helps to protect against depression in the market?

  • By limiting the number of sellers in the market
  • By facilitating the availability of a variety of products at reasonable prices (correct)
  • By providing a single, high-quality product
  • By encouraging sellers to offer homogeneous products

What is one of the non-commercial job opportunities created by marketing?

  • Retailing
  • Social marketing (correct)
  • Product design
  • Event management

What is the primary benefit of marketing to consumers with different tastes and preferences?

  • It increases the price of products
  • It limits the availability of products
  • It makes products available to customers (correct)
  • It provides a single, low-cost product

What is one of the ways marketing contributes to the society?

<p>By providing job opportunities (B)</p> Signup and view all the answers

What is the result of marketing in the absence of which there would be no customers?

<p>Availability of various products (D)</p> Signup and view all the answers

What is the primary benefit of marketing to the society?

<p>It facilitates the availability of various products at reasonable prices (A)</p> Signup and view all the answers

What is the primary purpose of a 15-20 seconds ad in marketing?

<p>To increase brand recall (C)</p> Signup and view all the answers

What is the major challenge for marketing managers in today's market?

<p>Reaching the target audience through the noise (B)</p> Signup and view all the answers

What is m-business, according to the text?

<p>A popular marketing approach that offers more options for sharing marketing messages (D)</p> Signup and view all the answers

What is the benefit of using technology in marketing, according to the text?

<p>It allows for more creative options for sharing marketing messages (C)</p> Signup and view all the answers

What is the primary goal of positioning in marketing, according to the text?

<p>To achieve correct positioning in the customer's mind (D)</p> Signup and view all the answers

What is the purpose of using a small jingle in marketing, according to the text?

<p>To make customers remember the brand in seconds (A)</p> Signup and view all the answers

What is the primary goal of marketing?

<p>To provide benefits to both buyer and seller (B)</p> Signup and view all the answers

What is marketing considered in the exchange process between buyer and seller?

<p>A characteristic of mutual benefit (D)</p> Signup and view all the answers

What is the ultimate aim of marketing?

<p>To provide benefits to both buyer and seller (C)</p> Signup and view all the answers

What does marketing involve in terms of programmes?

<p>Universal programmes (D)</p> Signup and view all the answers

What is marketing closely related to?

<p>Psychology and Economics (A)</p> Signup and view all the answers

What does marketing involve in terms of environment?

<p>Demographic, political, and natural environment (C)</p> Signup and view all the answers

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