Marketing to Seniors and Boomers

The persistent myth is that older consumers are more resistant to switching brands or businesses.

Research shows that the myth is wrong.

The company has been helping clients for more than twenty-five years.

<p>Advertising that invokes social status benefits doesn't play as well in older markets as in younger ones.</p> Signup and view all the answers

<p>Older consumers are less subject to peer influence than younger consumers.</p> Signup and view all the answers

<p>literature relating to research on the elderly consumer</p> Signup and view all the answers

<p>to provide a base for future theoretical development</p> Signup and view all the answers

<p>increasingly important</p> Signup and view all the answers

<p>H. Lee Meadow, Stephen C. Cosmas, and Andy Plotkin</p> Signup and view all the answers

<p>The Elderly Consumer: Past, Present, and Future</p> Signup and view all the answers