Podcast
Questions and Answers
Businesses need to protect the insight they gather about audience profiles and interactions according to the law in most countries.
Businesses need to protect the insight they gather about audience profiles and interactions according to the law in most countries.
True
Digital media includes different communication channels such as advertising, email, and messaging.
Digital media includes different communication channels such as advertising, email, and messaging.
True
The marketing technology used by companies involves interactions from websites and mobile apps but excludes email campaigns.
The marketing technology used by companies involves interactions from websites and mobile apps but excludes email campaigns.
False
Digital technology encompasses the use of technology for creating marketing interactions both online and offline.
Digital technology encompasses the use of technology for creating marketing interactions both online and offline.
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Businesses are not required to comply with laws protecting digital data in most countries.
Businesses are not required to comply with laws protecting digital data in most countries.
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Email campaigns are not considered part of digital media communication channels.
Email campaigns are not considered part of digital media communication channels.
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Using digital technology involves utilizing marketing strategies only on websites and not mobile apps.
Using digital technology involves utilizing marketing strategies only on websites and not mobile apps.
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Digital data protection laws do not apply to audience profiles collected by businesses.
Digital data protection laws do not apply to audience profiles collected by businesses.
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In-store kiosks are not considered part of the digital technology utilized by businesses for marketing purposes.
In-store kiosks are not considered part of the digital technology utilized by businesses for marketing purposes.
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Advertising is excluded from the category of digital media communication channels.
Advertising is excluded from the category of digital media communication channels.
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