Marketing SWOT Analysis Quiz
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Questions and Answers

Casey interprets the industry doing well as a(n) ________.

  • Opportunity (correct)
  • Threat
  • Strength
  • Weakness

In developing a SWOT analysis, Casey's major in marketing and interest in market research can be considered a(n) ________.

  • Strength (correct)
  • Weakness
  • Opportunity
  • Threat

Casey's use of Internet and University Library for research can be seen as a(n) ________ in her SWOT analysis.

  • Opportunity
  • Weakness
  • Threat
  • Strength (correct)

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