10 Questions
A fast-food chain redesigns its restaurants with modern, comfortable seating and digital kiosks. This strategy primarily targets which P?
Physical evidence
A retail store trains its employees extensively to improve customer service and satisfaction. This focus is on which P?
People
A hospital implements a new scheduling system to reduce patient wait times. This improvement is related to which P?
Process
A travel agency partners with local hotels to offer bundled vacation packages. This collaboration enhances which element of the 7P's?
Price
A concert venue enhances its online ticketing system to provide a more user-friendly experience. This enhancement focuses on which P?
Process
A financial advisor offers free initial consultations to attract new clients. This is an example of which P?
Promotion
A tech company improves its customer support by implementing a 24/7 live chat service. This change targets which P?
People
A library renovates its interiors to include more study areas and modern facilities. This change enhances which aspect of the 7P's?
Physical evidence
A boutique hotel creates a personalized experience by remembering guest preferences and providing tailored services. This is an example of focusing on which P?
People
A delivery service offers real-time tracking of packages to improve transparency and customer trust. This improvement targets which P?
Process
Study Notes
Marketing Mix Strategies
- A fast-food chain redesigns its restaurants with modern, comfortable seating and digital kiosks to target Physical Evidence (P).
- A retail store trains its employees extensively to improve customer service and satisfaction, focusing on People (P).
- A hospital implements a new scheduling system to reduce patient wait times, related to Process (P).
- A travel agency partners with local hotels to offer bundled vacation packages, enhancing Partnerships (P).
- A concert venue enhances its online ticketing system to provide a more user-friendly experience, focusing on Process (P).
- A financial advisor offers free initial consultations to attract new clients, an example of Promotion (P).
- A tech company improves its customer support by implementing a 24/7 live chat service, targeting Process (P).
- A library renovates its interiors to include more study areas and modern facilities, enhancing Physical Evidence (P).
- A boutique hotel creates a personalized experience by remembering guest preferences and providing tailored services, focusing on People (P).
- A delivery service offers real-time tracking of packages to improve transparency and customer trust, targeting Process (P).
A fast-food chain changes its restaurants to modernize and appeal to a specific target market. This quiz helps you understand which target market they are focusing on.
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