Marketing Strategy BM04MM Summary Quiz

Lecture 3, Growth-Share Matrix, and Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio (correct)

Lecture 3 and Growth-Share Matrix

Lecture 3, Growth-Share Matrix, Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio, and Porter (1996) – What is Strategy

Lecture 3, Growth-Share Matrix, Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio, Porter (1996) – What is Strategy, and Urbany & Davis (2007) – Strategic insight in 3 circles

Porter & Kramer (2011) – Creating shared value

Keller, Sternthal & Tybout (2002) – 3 questions you need to ask about your brand

Kotler (2011) – Reinventing Marketing to Manage the Environmental Imperative (correct)

Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio (brand renewal matrix)

The Coffee of Andradas

LG Electronics Inc: Making Waves (correct)

TomTom

Launching New Coke

<p>Lecture 4 and Keller, Sternthal &amp; Tybout (2002) – 3 questions you need to ask about your brand</p> Signup and view all the answers

<p>Guest Speaker Lecture – Renoon</p> Signup and view all the answers