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Questions and Answers
What is the content of Session 3 in the Marketing Strategy summary?
What is the content of Session 3 in the Marketing Strategy summary?
- Lecture 3, Growth-Share Matrix, and Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio (correct)
- Lecture 3 and Growth-Share Matrix
- Lecture 3, Growth-Share Matrix, Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio, and Porter (1996) – What is Strategy
- Lecture 3, Growth-Share Matrix, Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio, Porter (1996) – What is Strategy, and Urbany & Davis (2007) – Strategic insight in 3 circles
Which academic article is covered in Session 1 of the Marketing Strategy summary?
Which academic article is covered in Session 1 of the Marketing Strategy summary?
- Porter & Kramer (2011) – Creating shared value
- Keller, Sternthal & Tybout (2002) – 3 questions you need to ask about your brand
- Kotler (2011) – Reinventing Marketing to Manage the Environmental Imperative (correct)
- Hill, Ettenson & Tyson (2005) – Achieving the Ideal brand portfolio (brand renewal matrix)
Which business case is included in Session 6 of the Marketing Strategy summary?
Which business case is included in Session 6 of the Marketing Strategy summary?
- The Coffee of Andradas
- LG Electronics Inc: Making Waves (correct)
- TomTom
- Launching New Coke
What is covered in Session 4 of the Marketing Strategy summary?
What is covered in Session 4 of the Marketing Strategy summary?
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What is the focus of Session 8 & 9 in the Marketing Strategy summary?
What is the focus of Session 8 & 9 in the Marketing Strategy summary?
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