Marketing Strategies Quiz

<p>Marketing that creates a personal and engaging experience for customers. (D)</p> Signup and view all the answers

<p>An online video that goes viral and increases brand awareness. (C)</p> Signup and view all the answers

<p>Packaging can be used to convey brand image and communicate key benefits of the product. (C)</p> Signup and view all the answers

<p>Word-of-mouth marketing relies on personal interactions and recommendations, while viral communication spreads through online content. (B)</p> Signup and view all the answers

<p>Customer service interactions can directly influence customer satisfaction and loyalty. (C)</p> Signup and view all the answers

<p>It opened up huge international markets. (C)</p> Signup and view all the answers

<p>To understand the role of media in advertising. (A)</p> Signup and view all the answers

<p>A complex form using objectives and strategies. (C)</p> Signup and view all the answers

<p>Final Exam (C)</p> Signup and view all the answers

<p>Careers in advertising and media planning. (D)</p> Signup and view all the answers

<p>Market research techniques. (C)</p> Signup and view all the answers

<p>To choose between local or global advertising. (D)</p> Signup and view all the answers

<p>To impact consumer thoughts and feelings. (C)</p> Signup and view all the answers

<p>Understanding media in advertising (A)</p> Signup and view all the answers

<p>Final Exam (C)</p> Signup and view all the answers

<p>Gutenberg’s moveable type (C)</p> Signup and view all the answers

<p>Examining data analytics in marketing (A)</p> Signup and view all the answers

<p>Identification, Information, and Promotion (B)</p> Signup and view all the answers

<p>To familiarize students with media roles (D)</p> Signup and view all the answers

<p>Semester A241 (D)</p> Signup and view all the answers

<p>Advanced digital marketing techniques (B)</p> Signup and view all the answers

<p>To develop strategic decisions regarding media use (B)</p> Signup and view all the answers

<p>To maximize message impact while minimizing cost (B)</p> Signup and view all the answers

<p>The combination of various media types for a specific impact (C)</p> Signup and view all the answers

<p>Media research, planning, and buying (A)</p> Signup and view all the answers

<p>Individuals in their 50s and 60s (A)</p> Signup and view all the answers

<p>Television advertising (B)</p> Signup and view all the answers

<p>They are familiar with radio and television (A)</p> Signup and view all the answers

<p>Contracting for specific amounts of media time or space (D)</p> Signup and view all the answers

<p>A preprinted ad inserted into newspapers for a fee (D)</p> Signup and view all the answers

<p>Millennials and younger people (A)</p> Signup and view all the answers

<p>Quality of reproduction (C)</p> Signup and view all the answers

<p>A continual emergence of new magazines targeting niche markets (C)</p> Signup and view all the answers

<p>Zines, which are online versions of traditional magazines (B)</p> Signup and view all the answers

<p>44 minutes (A)</p> Signup and view all the answers

<p>Internet platforms (D)</p> Signup and view all the answers

<p>High production costs (D)</p> Signup and view all the answers

<p>The percentage of the media audience exposed at least once to a message (C)</p> Signup and view all the answers

<p>The frequency of exposure to the advertisement (A)</p> Signup and view all the answers

<p>The ability of a medium to disrupt audience attention (B)</p> Signup and view all the answers

<p>The estimated total impressions across a publication's circulation (C)</p> Signup and view all the answers

<p>A measure converting gross impressions to a percentage of households (C)</p> Signup and view all the answers

<p>Millennials (B)</p> Signup and view all the answers

<p>It may irritate the audience and harm brand relations (D)</p> Signup and view all the answers

<p>It suggests how often a target audience sees an ad for impact (A)</p> Signup and view all the answers

<p>Campaign Strategies (C)</p> Signup and view all the answers

<p>Identifying a problem that can be solved with communication (C)</p> Signup and view all the answers

<p>Campaign budget (B)</p> Signup and view all the answers

<p>SWOT analysis (C)</p> Signup and view all the answers

<p>Creating a communication program to support a brand (A)</p> Signup and view all the answers

<p>A campaign plan is more tightly focused on solving a specific problem, while a marketing plan covers broader marketing goals. (B)</p> Signup and view all the answers

<p>To ensure the message resonates with the target audience and has the desired impact (B)</p> Signup and view all the answers

<p>To evaluate the strengths, weaknesses, opportunities, and threats relevant to the brand (B)</p> Signup and view all the answers

<p>Contracting for specific amounts of media time or space (A)</p> Signup and view all the answers

<p>By combining various media types to enhance impact (A)</p> Signup and view all the answers

<p>To maximize message impact while minimizing cost (B)</p> Signup and view all the answers

<p>Gen Xers (B)</p> Signup and view all the answers

<p>Media research and audience demographics (A)</p> Signup and view all the answers

<p>Utilizing multiple channels and marketing opportunities (A)</p> Signup and view all the answers

<p>It enhances the relevance of the message to the intended audience (B)</p> Signup and view all the answers

<p>Conventional radio advertising (B)</p> Signup and view all the answers

<p>Establishing a long-term identity and image (C)</p> Signup and view all the answers

<p>To stimulate a direct sale (C)</p> Signup and view all the answers

<p>Public service advertising (B)</p> Signup and view all the answers

<p>Setting the budget and approving the ad plan (C)</p> Signup and view all the answers

<p>It is aimed at wining the public's favor for the organization. (D)</p> Signup and view all the answers

<p>Involves selling between businesses (B)</p> Signup and view all the answers

<p>Agencies can be more efficient due to their expertise and resources. (C)</p> Signup and view all the answers

<p>Cost-effectiveness by reaching a large audience. (B)</p> Signup and view all the answers

<p>It acts as a constant brand reminder and communicates benefits. (B)</p> Signup and view all the answers

<p>It reflects that people are discussing the brand positively. (A)</p> Signup and view all the answers

<p>Consumer-driven buzz that spreads rapidly through social networks. (B)</p> Signup and view all the answers

<p>To ensure the right audience communicates positively about the brand. (A)</p> Signup and view all the answers

<p>Word of mouth. (C)</p> Signup and view all the answers

<p>Participating in television commercials. (B)</p> Signup and view all the answers

<p>Through events and personal interaction. (D)</p> Signup and view all the answers

<p>Viral marketing. (A)</p> Signup and view all the answers

<p>Higher production costs of newspapers (A), Rise of online news delivery platforms (C)</p> Signup and view all the answers

<p>Zines, online versions of traditional magazines (B)</p> Signup and view all the answers

<p>44 minutes (A)</p> Signup and view all the answers

<p>Quality of reproduction (A)</p> Signup and view all the answers

<p>Emergence of new magazines targeting niche markets (A)</p> Signup and view all the answers

<p>Adaptation to digital platforms and readership changes (C)</p> Signup and view all the answers

<p>Using smartphones, tablets, emails, and blogs (A)</p> Signup and view all the answers

<p>A preprinted advertisement inserted into the newspaper for a fee (D)</p> Signup and view all the answers

<p>To influence consumer thoughts, feelings, and actions. (A)</p> Signup and view all the answers

<p>Explaining the role of media in advertising and how to analyze consumer behavior. (D)</p> Signup and view all the answers

<p>It created opportunities for advertisers to reach a wider international audience. (D)</p> Signup and view all the answers

<p>40% (D)</p> Signup and view all the answers

<p>To equip students with practical skills in designing and producing advertising materials. (B)</p> Signup and view all the answers

<p>Deciding whether to adopt a local or global advertising approach. (C)</p> Signup and view all the answers

<p>A complex form of marketing communication encompassing various techniques. (A)</p> Signup and view all the answers

<p>Thursday, 8:00am - 11:00am (A)</p> Signup and view all the answers

The influence and significance of media channels in promoting products.

The study of how individuals make decisions to spend their resources on consumption.

Goals set by advertisers to guide their marketing efforts and measure success.

The organization and layout involved in creating effective advertisements.

Changes in advertising practices from ancient to modern times.

Techniques used by marketers to reach customers and convey messages.

A revolutionary printing technology that enabled mass communication.

The period when advertising evolved due to surplus goods and new media.

A professional responsible for developing strategic decisions in advertising, including timing and media selection.

A professional who implements the media plan by purchasing specific media time or space.

A company specializing in media research, planning, and purchasing for various clients.

A strategic document that outlines how to maximize message impact while minimizing costs in advertising.

The strategic combination of various media types to create a desired impact.

Refers to using multiple channels for marketing, including social media and guerrilla marketing.

The aim of the media plan to align the advertiser's target audience with a specific medium's audience.

Different demographic groups that have distinct media habits, such as Traditionalists and Gen Xers.

Percentage of the audience exposed to a message at least once.

Number of times an individual is exposed to an advertisement.

One person's opportunity to see an ad in a specific vehicle.

Total impressions estimated across a publication’s complete circulation.

Percentage of households exposed to ads converted from gross impressions.

Ability of a medium to capture attention through unexpected interruptions.

Percent of viewers based on the number of television sets turned on.

The process of eliminating trade barriers to open international markets.

The decision advertisers face about targeting local or international markets based on globalization.

To teach students the importance and application of media in advertising.

A complex form of communication aiming to influence consumer thoughts, feelings, and actions.

Methods used by marketers to connect with customers and convey messages.

The process of creating a structured plan to deliver effective advertising messages.

Engaging customers through personal events and store design.

A container that serves as both a product holder and a marketing tool.

Information shared among consumers about a brand, influencing opinions.

Tactics designed to generate talk about a brand among the right audience.

Strategies that harness social networks to create brand demand.

Interactions with customers that shape brand perception and loyalty.

Methods through which consumers share brand messages: e-mails, blogs, social media.

A significant increase in interest and desire for a brand, driven by consumers.

Magazine-style publications inserted into newspapers, often for promotions.

A preprinted advertisement inserted into a newspaper for a fee.

The process of tracking how many people read newspapers, which is declining among youth.

Growth area for newspapers, delivering stories through digital platforms like smartphones and blogs.

Historically, over 90% of U.S. adults read magazines monthly, spending an average of 44 minutes per issue.

The high-quality printing and visuals in magazines which enhance their appeal as an ad medium.

Online versions of traditional magazines, representing a growth area in the magazine industry.

Online magazines face challenges despite being popular, as they transform the traditional magazine model.

The opening of international markets through the removal of trade barriers.

Organizations that operate in multiple countries to address global markets.

Advertising targeted to a specific local market or community.

Advertising that targets an international audience regardless of location.

The study of how consumers make purchasing decisions influenced by advertising.

The fundamental use of advertisements in communication and media studies.

Advertising focused on long-term identity and image.

An advertisement designed to elicit an immediate sale.

Advertising aimed at building corporate identity or public support.

Ads created for nonprofits to attract customers, volunteers, and donations.

Ads run for free to promote good causes.

The entity wishing to communicate its business message.

The channel that distributes the advertisement to the audience.

The intended recipients of the advertising messages.

A tool used to identify Strengths, Weaknesses, Opportunities, and Threats for a brand.

A plan that includes decisions about target market, brand position, product design, pricing, distribution, and marketing communication.

Key elements in a campaign plan include Situation Analysis, Objectives, Targeting, Positioning, and Communication.

The process of researching the current state of a business and identifying problems that can be addressed.

A plan that matches the right audience with the right message in an appropriate medium.

Specific goals that guide the communication strategies and tactics associated with a brand.

Identifying and choosing specific audience segments for tailored communication effectiveness.

Methods and approaches used to reach campaign objectives and convey messages effectively.

Packaging serves as both a container and a marketing tool, influencing buying decisions.

Marketing strategies that leverage social networks to create widespread interest in a brand.

Techniques that encourage consumers to share brand messages, creating buzz.

Interactions with customers that influence their perception and loyalty to a brand.

The process of tracking how many people read newspapers, highlighting a decline particularly among youth.

Despite changes in media, the magazine industry has adapted well, with new magazines emerging for various markets.

Historically, over 90% of U.S. adults read at least one magazine per month, spending an average of 44 minutes per issue.

Preprinted advertisements inserted into newspapers for a fee, known as free-standing inserts (FSIs).

New magazines continue to emerge, targeting specialized markets, particularly in business and niche areas.