Marketing Strategies and Memory

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Questions and Answers

Learning is defined as a relatively permanent change in behavior that is caused by experience. True or False?

  • False
  • True (correct)

Which type of learning theory assumes that learning takes place as the result of responses to external events?

  • Cognitive learning theory
  • Stimulus-response learning
  • Behavioral learning theory (correct)
  • Classical conditioning

Which type of learning theory focuses on consumers as problem solvers who learn when they observe relationships?

  • Stimulus-response learning
  • Cognitive learning theory (correct)
  • Behavioral learning theory
  • Classical conditioning

What is classical conditioning?

<p>A type of learning that pairs a stimulus that elicits a response with another stimulus that initially does not elicit a response on its own (C)</p> Signup and view all the answers

What is the role of memory in learning?

<p>Memory is important in the learning process (A)</p> Signup and view all the answers

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