Marketing Strategies and Memory
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Questions and Answers

Learning is defined as a relatively permanent change in behavior that is caused by experience. True or False?

  • False
  • True (correct)

    • Which type of learning theory assumes that learning takes place as the result of responses to external events?

  • Cognitive learning theory
  • Stimulus-response learning
  • Behavioral learning theory (correct)
  • Classical conditioning

    • Which type of learning theory focuses on consumers as problem solvers who learn when they observe relationships?

  • Stimulus-response learning
  • Cognitive learning theory (correct)
  • Behavioral learning theory
  • Classical conditioning

    • What is classical conditioning?

    <p>A type of learning that pairs a stimulus that elicits a response with another stimulus that initially does not elicit a response on its own</p> Signup and view all the answers

    What is the role of memory in learning?

    <p>Memory is important in the learning process</p> Signup and view all the answers

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