Marketing Research Problem Definition

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What is the general rule to follow in defining the marketing research problem?

Prevent the researcher from proceeding with the project

Allow the researcher to obtain all the information needed for the management decision problem (correct)

Guide the researcher to ignore the management decision problem

Limit the information needed for the research project

Which is an example of an overly broad marketing research problem definition according to the text?

Develop a marketing strategy for the brand (correct)

Conduct a consumer survey

Gather feedback on recent product launches

Improve the competitive position of the firm

What is one of the common errors in problem definition as mentioned in the text?

Problem definition is too complex

Problem definition is too narrow

Problem definition is too broad (correct)

Problem definition is too simple

What happens when the marketing research problem is defined too broadly?

It does not provide clear guidelines for proceeding with the project Signup and view all the answers

Which type of error occurs when the marketing research problem is defined too narrowly?

Too narrow error Signup and view all the answers

What should a broad definition of a research problem provide, according to the text?

All necessary information for addressing management decisions Signup and view all the answers

What is the potential consequence of a narrow focus in defining the marketing research problem?

Prevents consideration of innovative courses of action Signup and view all the answers

How can the likelihood of committing errors in problem definition be reduced?

By stating the marketing research problem in broad, general terms Signup and view all the answers

What was the management decision problem in the project for the major consumer products firm?

How to respond to a price cut initiated by a competitor Signup and view all the answers

What was the result of redefining the problem for the major consumer products firm?

An increase in market share and profitability Signup and view all the answers

In the dialogue between DM and R, what was one reason for the decline in patronage mentioned by DM?

Sales and market share reflecting the decline Signup and view all the answers

What was identified as the problem after a series of dialogues with DM and key managers, analysis of secondary data, and qualitative research?

'What should be done to improve patronage?' Signup and view all the answers

Which type of marketing research problem definition provides perspective on the problem and acts as a safeguard against committing errors?

Broad statement Signup and view all the answers

In what way did consumers rely on products' prices as an indicator of quality, according to the findings?

'Consumers relied on product price as an indicator of product quality' Signup and view all the answers

What was one creative alternative suggested after redefining the problem for the major consumer products firm?

Increase the price of the existing brand and introduce two new brands with competitive pricing Signup and view all the answers

How can a broad definition of a research problem help in reducing errors?

By providing perspective on the problem and acting as a safeguard against committing errors Signup and view all the answers

What is the general rule to follow in defining the marketing research problem?

To provide clear guidelines for subsequent project steps Signup and view all the answers

What is one of the common errors in problem definition as mentioned in the text?

Defining the problem too narrowly Signup and view all the answers

What is the potential consequence of a narrow focus in defining the marketing research problem?

Limited scope and potential solutions Signup and view all the answers

How can a broad definition of a research problem help in reducing errors?

By providing clear guidelines for subsequent project steps Signup and view all the answers

What should a broad definition of a research problem provide, according to the text?

Specific approach to the problem and research design Signup and view all the answers

What happens when the marketing research problem is defined too broadly?

It does not suggest an approach to the problem or a research design Signup and view all the answers

What was the outcome of the major consumer products firm's redefined problem?

An increase in market share and profitability Signup and view all the answers

What can a broad definition of a research problem help in reducing?

The likelihood of committing errors in problem definition Signup and view all the answers

What was one reason for the decline in patronage mentioned by DM in the dialogue with R?

Weak areas in the store's image Signup and view all the answers

How did consumers rely on products' prices as an indicator of quality, according to the findings?

They relied on price as an indicator of product quality Signup and view all the answers

Which is an example of an overly broad marketing research problem definition according to the text?

Improving the market share and profitability of the product line Signup and view all the answers

What is one of the common errors in problem definition as mentioned in the text?

Defining the marketing research problem too narrowly Signup and view all the answers

What happens when the marketing research problem is defined too narrowly?

It prevents consideration of innovative courses of action Signup and view all the answers

What is the potential consequence of a narrow focus in defining the marketing research problem?

Prevention of addressing important components of the management decision problem Signup and view all the answers

What was identified as the problem after a series of dialogues with DM and key managers, analysis of secondary data, and qualitative research?

The decline in patronage of the store Signup and view all the answers

What was the general rule to follow in defining the marketing research problem?

To state the marketing research problem in broad, general terms and identify its specific components Signup and view all the answers

Marketing Research Problem Definition

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Questions and Answers

What is the general rule to follow in defining the marketing research problem?

Which is an example of an overly broad marketing research problem definition according to the text?

What is one of the common errors in problem definition as mentioned in the text?

What happens when the marketing research problem is defined too broadly?

Which type of error occurs when the marketing research problem is defined too narrowly?

What should a broad definition of a research problem provide, according to the text?

What is the potential consequence of a narrow focus in defining the marketing research problem?

How can the likelihood of committing errors in problem definition be reduced?

What was the management decision problem in the project for the major consumer products firm?

What was the result of redefining the problem for the major consumer products firm?

In the dialogue between DM and R, what was one reason for the decline in patronage mentioned by DM?

What was identified as the problem after a series of dialogues with DM and key managers, analysis of secondary data, and qualitative research?

Which type of marketing research problem definition provides perspective on the problem and acts as a safeguard against committing errors?

In what way did consumers rely on products' prices as an indicator of quality, according to the findings?

What was one creative alternative suggested after redefining the problem for the major consumer products firm?

How can a broad definition of a research problem help in reducing errors?

What is the general rule to follow in defining the marketing research problem?

What is one of the common errors in problem definition as mentioned in the text?

What is the potential consequence of a narrow focus in defining the marketing research problem?

How can a broad definition of a research problem help in reducing errors?

What should a broad definition of a research problem provide, according to the text?

What happens when the marketing research problem is defined too broadly?

What was the outcome of the major consumer products firm's redefined problem?

What can a broad definition of a research problem help in reducing?

What was one reason for the decline in patronage mentioned by DM in the dialogue with R?

How did consumers rely on products' prices as an indicator of quality, according to the findings?

Which is an example of an overly broad marketing research problem definition according to the text?

What is one of the common errors in problem definition as mentioned in the text?

What happens when the marketing research problem is defined too narrowly?

What is the potential consequence of a narrow focus in defining the marketing research problem?

What was identified as the problem after a series of dialogues with DM and key managers, analysis of secondary data, and qualitative research?

What was the general rule to follow in defining the marketing research problem?

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