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Questions and Answers
What type of exchange focuses on a single transaction?
What type of exchange focuses on a single transaction?
- Transactional (correct)
- Partnership
- Value-added
- Collaborative
Which type of exchange involves a high level of trust and commitment?
Which type of exchange involves a high level of trust and commitment?
- Collaborative (correct)
- Value-added
- Cooperative
- Transactional
What is the primary goal of a value-added exchange?
What is the primary goal of a value-added exchange?
- To reduce costs
- To provide additional benefits to the customer (correct)
- To build a long-term relationship
- To increase efficiency
What characterizes a collaborative exchange?
What characterizes a collaborative exchange?
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What type of exchange is often short-term and may not lead to repeat business?
What type of exchange is often short-term and may not lead to repeat business?
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