Marketing Relationships: Transactional, Value-added & Collaborative
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Questions and Answers

What type of exchange focuses on a single transaction?

  • Transactional (correct)
  • Partnership
  • Value-added
  • Collaborative

    • Which type of exchange involves a high level of trust and commitment?

  • Collaborative (correct)
  • Value-added
  • Cooperative
  • Transactional

    • What is the primary goal of a value-added exchange?

  • To reduce costs
  • To provide additional benefits to the customer (correct)
  • To build a long-term relationship
  • To increase efficiency

    • What characterizes a collaborative exchange?

    <p>Shared goals and mutual benefits</p> Signup and view all the answers

    What type of exchange is often short-term and may not lead to repeat business?

    <p>Transactional</p> Signup and view all the answers

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