Podcast Beta
Questions and Answers
A pull strategy uses ______, promotion and other forms of communication to persuade consumers to demand the product from intermediaries
advertising
Pulling the customer 'up' through the distribution to the channel involves traditional media, private sales, and ______
CRM
A push strategy uses the manufacturer’s sales force, trade promotion money, and other means to induce intermediaries to carry, promote and sell the product to ______
end users
Incentives to agents and intermediaries are part of pushing the product 'down' through the distribution channel to the ______
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Channel Management is a process by which a producer or supplier directs marketing activity selecting, involving, training, and motivating the entities comprising its channel of ______
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Breaking down 'bulk' and providing storage facilities are part of the functions and importance of ______ channel
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Channel Management involves the selection of ______ members
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Factors in Selection of Channel Members include Location ______
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Channel Motivation can be done by two ways: 1.Positive motivation and 2.______ motivation
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An effective channel management requires channel members to be equipped with the right skills to consistently execute on the companies ______
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The company should constantly evaluate the channel members and monitor What is working? What is not working? What can be ______?
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Channel conflict can arise when one intermediary perceives another as a ______
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