Marketing Promotion Strategies Quiz

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Questions and Answers

What is the primary goal of promotion in marketing?

To increase brand awareness (correct)
To create brand loyalty
To create a distinctive place in customers' mind
To generate sales

Which of the following is not part of the promotional mix?

Sales promotion
Advertising
Product development (correct)
Direct marketing

What does a promotional plan specify?

The attention to pay to each of the elements in the promotional mix
The proportion of the budget to be allocated to each element (correct)
All elements of the market mix
The budget for each element in the promotional mix

What is promotion in marketing?

<p>A type of marketing communication (D)</p> Signup and view all the answers

Which of the following is not one of the four Ps in the market mix?

<p>Publicity (D)</p> Signup and view all the answers

Flashcards

Promotion's main goal

The primary purpose of promotion is to make more people aware of a brand, its products, or services.

What is promotion in marketing?

Promotion is a type of marketing communication that aims to persuade potential customers to buy a product or service.

What's included in the promotional mix?

The promotional mix includes the different strategies and activities used to promote a product or service. This includes advertising, public relations, sales promotion, direct marketing, and personal selling.

What does a promotional plan include?

A promotional plan outlines the specific strategies and tactics that will be used to promote a product or service. It also specifies the budget allocation for each element of the promotional mix.

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What are the four Ps of the marketing mix?

The four Ps of the marketing mix are Product, Price, Place, and Promotion. They are the key elements that businesses use to market their products or services.

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Study Notes

Promotion in Marketing

The primary goal of promotion in marketing is to inform, persuade, and influence target audiences to buy a product or service.
Print media, outdoor advertising, and in-store displays are all forms of promotion.
The promotional mix consists of advertising, personal selling, sales promotion, and public relations.

The Promotional Plan

A promotional plan specifies the role of promotion in the overall marketing strategy.
It outlines the objectives, strategies, and tactics for achieving promotional goals.

The Marketing Mix

The four Ps of the market mix are product, price, place, and promotion.
People is not one of the four Ps in the market mix.
The marketing mix is a key concept in understanding the fundamentals of marketing.