Marketing Process Quiz
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Questions and Answers

Which of the following statements accurately describes the marketing process?

  • A. Marketing process involves only advertising and promotions.
  • D. Marketing process is focused solely on generating sales.
  • B. Marketing process is a one-time activity.
  • C. Marketing process includes identifying customer needs, developing products, and delivering value. (correct)

    • What is the primary goal of the marketing process?

  • C. To meet customer needs and wants. (correct)
  • B. To create awareness about the company's products or services.
  • A. To increase profits for the company.
  • D. To maximize sales revenue.

    • Which of the following is NOT a step in the marketing process?

  • C. Sales promotion
  • A. Market research
  • D. Customer feedback (correct)
  • B. Product development

    • Which of the following is a key step in the marketing process?

    <p>Product development</p> Signup and view all the answers

    What is the purpose of market research in the marketing process?

    <p>To identify target customers</p> Signup and view all the answers

    Which of the following is an example of a marketing objective?

    <p>Increase market share by 10%</p> Signup and view all the answers

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