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Questions and Answers
Which of the following statements accurately describes the marketing process?
Which of the following statements accurately describes the marketing process?
- A. Marketing process involves only advertising and promotions.
- D. Marketing process is focused solely on generating sales.
- B. Marketing process is a one-time activity.
- C. Marketing process includes identifying customer needs, developing products, and delivering value. (correct)
What is the primary goal of the marketing process?
What is the primary goal of the marketing process?
- C. To meet customer needs and wants. (correct)
- B. To create awareness about the company's products or services.
- A. To increase profits for the company.
- D. To maximize sales revenue.
Which of the following is NOT a step in the marketing process?
Which of the following is NOT a step in the marketing process?
- C. Sales promotion
- A. Market research
- D. Customer feedback (correct)
- B. Product development
Which of the following is a key step in the marketing process?
Which of the following is a key step in the marketing process?
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What is the purpose of market research in the marketing process?
What is the purpose of market research in the marketing process?
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Which of the following is an example of a marketing objective?
Which of the following is an example of a marketing objective?
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