Marketing Process in Tourism

Understanding the benefits a product offers to customers, rather than just its profit potential.

The entire process of creating and selling a 'super brand,' where a product sells itself.

"Product, Placement and Promotion" strategies to effectively deliver the product to the market.

Identifying potential customer groups (segments) for tourism marketing.

Focusing on the most profitable segments of the identified customer groups.

Choosing the specific group (PTM) within the profiled segments to focus marketing efforts.

Gathering information and understanding about the chosen target market.

Dividing the tourism market into distinct customer groups based on common characteristics.

An agreement among ASEAN member states to recognize and certify tourism professionals' skills, aiming to improve the mobility of skilled tourism workers within the region.

The expansion of the tourism sector, driven by factors like increased travel demand and economic development.

The process of promoting and selling tourism products and services to potential travelers.

To create the ideal vacation experience for each individual traveler.

The need for skilled tourism workers to meet the growing number of travelers and their expectations.

The ease with which skilled tourism workers can move between different countries within the ASEAN region.

The process of verifying the skills and qualifications of tourism professionals.

Increased job opportunities for tourism professionals within ASEAN, leading to a higher standard of tourism services.

The unique and relevant benefits a product or service provides to meet customer needs and stand out in the market.

The key feature or benefit that sets a product or service apart from its competitors and addresses a specific customer need.

The process of bringing a product or service to life, involving packaging, product creation, and branding.

The physical presentation of a product, including its design, materials, and branding elements.

The core offering being presented to the customer, which can be a service, promotion package, or tangible item.

The overall identity and image of a product or service, encompassing its name, logo, and messaging.

Developing the strategic marketing strategies to establish a product's unique place in the market and target specific customer segments.

The combination of strategic elements that helps you reach your target audience and achieve marketing objectives, including price, placement, and promotion.

A systematic approach to promoting and selling tourism experiences, involving steps like identifying target audiences, understanding their needs, and creating compelling marketing campaigns.

Dividing potential tourists into groups based on shared characteristics, like age, income, or travel interests.

Choosing the specific group of tourists you want to reach with your marketing campaign.

A short and memorable phrase that captures the essence of a brand or campaign.

Using online platforms like Facebook, Instagram, and Twitter to reach and engage with potential tourists.

Marketing channels like TV commercials, radio ads, and billboards that reach audiences who may not have internet access.

Incorporating a promotional message into various touchpoints of the tourism industry, from flight attendants to local boat drivers.

Promoting the unique culture, warmth, and hospitality of the Philippines in tourism campaigns.

Using articles in newspapers, magazines, and online blogs to promote a campaign.

Targeting travel agencies and airlines to create attractive travel packages that encourage tourists to explore multiple destinations.

Utilizing platforms like YouTube to reach a wide audience and share a campaign's message.

The key feature or benefit that makes a product or campaign stand out from competitors. It emphasizes what makes it special and desirable.

A tourism campaign that embraced the Filipinos' warmth and vibrancy, encouraging people to experience the joy of traveling in the Philippines.

A marketing strategy that actively involves diverse people and groups, representing the target audience in its messaging and visuals.

The Philippines earned this title due to its high active social media user base, making it an ideal platform for viral campaigns.

Obstacles encountered during the development and execution of the "It's More Fun" campaign, including potential trademark issues and similar past campaigns.

The campaign's design placed emphasis on empowering the Filipino people as the core of the campaign, featuring them in various scenarios.

The logo incorporated the image of a traditional Filipino mat, symbolizing the country's rich heritage and vibrant culture.

The logo's pixelated design represented the country's embracing of technology and its modern aspirations.