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Questions and Answers
What are the key principles of marketing outlined in the provided study material?
What are the key principles of marketing outlined in the provided study material?
The key principles of marketing outlined in the provided study material include market segmentation, targeting, positioning, and the marketing mix (4Ps: Product, Price, Place, Promotion).
Explain the significance of a strong positioning strategy in marketing as per the provided study material.
Explain the significance of a strong positioning strategy in marketing as per the provided study material.
According to the provided study material, a strong positioning strategy is crucial as it helps a company differentiate its products and services from competitors and create a unique image in the minds of the target market. It also influences consumer perceptions and purchasing decisions.
How does the study material define market segmentation and targeting in the context of marketing?
How does the study material define market segmentation and targeting in the context of marketing?
The study material defines market segmentation as the process of dividing a heterogeneous market into smaller, more homogeneous segments based on certain characteristics. Targeting, on the other hand, involves evaluating each market segment's attractiveness and selecting one or more segments to enter and serve.
Flashcards
Market Segmentation
Market Segmentation
The process of dividing a market into smaller, homogenous segments based on characteristics.
Targeting
Targeting
Evaluating market segments' attractiveness and selecting one or more to serve.
Positioning Strategy
Positioning Strategy
A strategy to differentiate products and create a unique image in the target market's mind.
