Marketing Principles and Strategies Quiz
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Questions and Answers

Who typically conducts marketing?

  • A government agency
  • An independent marketing agency
  • The seller, usually a retailer or manufacturer (correct)
  • The buyer, usually a retailer or manufacturer

    • What are the primary components of marketing?

  • Identifying customers and solely delivering goods and services
  • Identifying customers and creating, communicating, delivering, and exchanging goods and services (correct)
  • Identifying customers and communicating and delivering goods and services
  • Identifying customers and creating and exchanging goods and services

    • What are the two main categories for marketing products?

  • B2B and B2G
  • B2C and C2C
  • B2B and B2C (correct)
  • B2G and C2C

    • What are market orientations?

    <p>Philosophies concerning the factors that should go into market planning</p> Signup and view all the answers

    What does the marketing mix outline?

    <p>The specifics of the product and how it will be sold</p> Signup and view all the answers

    What are the typical tasks that can be contracted to dedicated marketing firms?

    <p>Media, market research, and advertising</p> Signup and view all the answers

    Which entity is less likely to advertise on behalf of an entire industry or locality?

    <p>A retailer</p> Signup and view all the answers

    Which of the following is an example of a market orientation in marketing?

    <p>Profit orientation</p> Signup and view all the answers

    In the context of marketing, what does B2B stand for?

    <p>Business to Business</p> Signup and view all the answers

    Which entity is more likely to market products directly to consumers (B2C)?

    <p>Manufacturer</p> Signup and view all the answers

    Define marketing

    Signup and view all the answers

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