Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which of the following is NOT a part of the marketing process?
Which of the following is NOT a part of the marketing process?
- Producing goods and services (correct)
- Selecting a target audience
- Providing customer service after the sale
- Designing products and packaging
What is the role of a marketing firm or advertising agency?
What is the role of a marketing firm or advertising agency?
- To sell goods and services directly to consumers
- To design products and packaging
- To provide customer service after the sale
- To create and execute marketing campaigns on behalf of a seller (correct)
What is the purpose of agreements with retailers, wholesale distributors, or resellers?
What is the purpose of agreements with retailers, wholesale distributors, or resellers?
- To design products and packaging
- To influence the buying habits of others
- To create awareness of a brand
- To define the terms of sale (correct)
Flashcards are hidden until you start studying
