Marketing Principles and Strategies Quiz
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Questions and Answers

Which of the following is NOT a part of the marketing process?

  • Producing goods and services (correct)
  • Selecting a target audience
  • Providing customer service after the sale
  • Designing products and packaging
  • What is the role of a marketing firm or advertising agency?

  • To sell goods and services directly to consumers
  • To design products and packaging
  • To provide customer service after the sale
  • To create and execute marketing campaigns on behalf of a seller (correct)
  • What is the purpose of agreements with retailers, wholesale distributors, or resellers?

  • To design products and packaging
  • To influence the buying habits of others
  • To create awareness of a brand
  • To define the terms of sale (correct)
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