Marketing Principles and Social Media Campaign Quiz
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Questions and Answers

Which of the following best describes marketing?

  • The process of selling products or services to customers
  • The activities pursued by a company to promote its products or services (correct)
  • The creation of a marketing plan to draw customer attention
  • The research conducted to understand customer preferences

    • What is the purpose of marketing research?

  • To conduct sales activities
  • To create a marketing plan
  • To understand customer preferences (correct)
  • To advertise and deliver products

    • What does a marketing plan entail?

  • Activities and channels to draw customer attention (correct)
  • Conducting marketing research
  • Advertising and delivering products
  • Creating a target audience

    • What does marketing involve?

    <p>Conducting market research</p> Signup and view all the answers

    What are the business activities associated with marketing?

    <p>Communicating, advertising, delivering, or selling products or services</p> Signup and view all the answers

    Which of the following best describes marketing?

    <p>The activities pursued by a company to promote its products or services</p> Signup and view all the answers

    What is the purpose of market research?

    <p>To understand customer preferences</p> Signup and view all the answers

    What does marketing involve?

    <p>All of the above</p> Signup and view all the answers

    What are the business activities associated with marketing?

    <p>All of the above</p> Signup and view all the answers

    What is the role of a marketing plan?

    <p>To create a marketing strategy</p> Signup and view all the answers

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