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Questions and Answers
What is the responsibility of mid-management in short-term marketing planning?
What is included in long-term marketing planning?
What is the main objective of marketing planning?
Who is responsible for long-term marketing planning?
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What is the first step in the marketing planning process?
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What does customer experience involve?
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What does customer journey management involve?
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What are the phases of consumer purchase behaviors included in customer journey management?
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Why is the purchase decision process relevant to customer journey management?
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What does customer experience involve in terms of the offering?
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