Marketing Myopia in the Cell Phone Market
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Questions and Answers

What is the main problem described by 'Marketing Myopia'?

  • Not focusing enough on the company and its products
  • Neglecting the impact of technological advancements
  • Focusing too narrowly on the consumer and future environmental trends (correct)
  • Overemphasizing the importance of mission statements

    • What did Apple offer in the cell phone market that gave it an advantage over Nextel and Nokia?

  • New technology that offered more value to the customer (correct)
  • Advanced advertising strategies targeting younger audiences
  • A focus on making their phones stylish
  • Lower prices compared to Nextel and Nokia

    • What is the primary lesson to be learned from the example of Railroads in the text?

  • Railroads failed due to their lack of investment in modern technologies
  • Focusing on improving specific aspects of the business can lead to long-term success
  • Advancements in technology are essential for railroad businesses
  • The real business of railroads was transportation, not just improving their engines and tracks (correct)

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