Marketing Myopia in the Cell Phone Market

Not focusing enough on the company and its products

Neglecting the impact of technological advancements

Focusing too narrowly on the consumer and future environmental trends (correct)

Overemphasizing the importance of mission statements

New technology that offered more value to the customer (correct)

Advanced advertising strategies targeting younger audiences

A focus on making their phones stylish

Lower prices compared to Nextel and Nokia

Railroads failed due to their lack of investment in modern technologies

Focusing on improving specific aspects of the business can lead to long-term success

Advancements in technology are essential for railroad businesses

The real business of railroads was transportation, not just improving their engines and tracks (correct)