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Questions and Answers
What is the main problem described by 'Marketing Myopia'?
What is the main problem described by 'Marketing Myopia'?
- Not focusing enough on the company and its products
- Neglecting the impact of technological advancements
- Focusing too narrowly on the consumer and future environmental trends (correct)
- Overemphasizing the importance of mission statements
What did Apple offer in the cell phone market that gave it an advantage over Nextel and Nokia?
What did Apple offer in the cell phone market that gave it an advantage over Nextel and Nokia?
- New technology that offered more value to the customer (correct)
- Advanced advertising strategies targeting younger audiences
- A focus on making their phones stylish
- Lower prices compared to Nextel and Nokia
What is the primary lesson to be learned from the example of Railroads in the text?
What is the primary lesson to be learned from the example of Railroads in the text?
- Railroads failed due to their lack of investment in modern technologies
- Focusing on improving specific aspects of the business can lead to long-term success
- Advancements in technology are essential for railroad businesses
- The real business of railroads was transportation, not just improving their engines and tracks (correct)
