Marketing Mix Quiz

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What is the main goal of the advanced sector for small and medium projects?

To prepare seminar and training courses for business fields

To improve the competitiveness of small and medium projects through modern information and innovations (correct)

To provide financing and easy lending

To establish sector-specific technological centers

What type of services are provided by the Egyptian Business Development Centers?

Only information services

Only financing and lending services

Only seminar preparation services

Information services, specialized consultancy services, seminar preparation services, and specialized training courses (correct)

What percentage of the Social Fund's resources is allocated to the growth and development of small projects?

50% (correct)

90%

75%

25%

How many Egyptian Business Development Centers are established in various governorates?

15 Signup and view all the answers

What is the purpose of the Small and Micro Projects Development Agency?

To contribute to meeting the requirements for the growth and development of small projects Signup and view all the answers

Who is responsible for contacting the Social Fund?

The Social Fund General Secretariat Signup and view all the answers

What is the main goal of the marketing mix?

To influence consumers to buy a product or service Signup and view all the answers

What is the 'place' in the 5Ps of the marketing mix?

Where the product is purchased Signup and view all the answers

What is the focus of marketing analysis in terms of the 'product' in the 5Ps?

To analyze the needs of consumers and the features of the product or service Signup and view all the answers

What is the 'promotion' in the 5Ps of the marketing mix?

Advertising, sales, and other communication efforts Signup and view all the answers

Why is having a great product or service not enough to establish a successful business?

Because people do not know about it Signup and view all the answers

What is the 'people' in the 5Ps of the marketing mix?

Staff and customers Signup and view all the answers

What is the primary purpose of the Social Fund for Development?

To provide a social safety net network linked to the Egyptian government's implementation of the economic reform and structural adjustment program Signup and view all the answers

What task does the Social Fund for Development undertake to alleviate poverty and tackle unemployment?

Creating mechanisms to absorb the benefits of globalization Signup and view all the answers

What is the significance of the Social Fund for Development in Egypt?

It is a leading institution in economic empowerment and providing highly efficient human resources Signup and view all the answers

What is the primary goal of the Social Fund for Development in terms of job opportunities?

To create job opportunities for new graduates, unemployed youth, and low-income individuals Signup and view all the answers

What is the Social Fund for Development's role in providing assistance to small project owners?

Providing credit packages and technical assistance to small project owners Signup and view all the answers

Why is it important for learners to learn how to search for small projects and their support themselves on the internet?

Because the names of websites may change in the future Signup and view all the answers

What is the primary characteristic of convenience products?

Easily accessible and habitually purchased Signup and view all the answers

Which category of products requires more thought from the consumer?

Shopping products Signup and view all the answers

What is an example of a specialty product?

Luxury cars Signup and view all the answers

Why do consumers often not compare prices for specialty products?

Because of their unique nature Signup and view all the answers

What type of product is a consumer unlikely to anticipate purchasing?

Unsought product Signup and view all the answers

What is a characteristic of shopping products?

They may be priced higher than convenience products Signup and view all the answers

What is the primary objective of the agency in terms of financing volume?

Achieving a high financing volume Signup and view all the answers

What is one of the ways the agency supports small projects?

By offering training programs for young people Signup and view all the answers

What does the agency use to ensure credit risks?

Advanced tools Signup and view all the answers

What is one of the agency's tasks in terms of project development?

Providing technical support for small projects Signup and view all the answers

What is the purpose of the agency's credit packages?

To provide diverse financing mechanisms Signup and view all the answers

What does the agency do to facilitate guarantees?

Use advanced tools to facilitate guarantees Signup and view all the answers