Marketing Mix Quiz

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Questions and Answers

What is the main goal of the advanced sector for small and medium projects?

  • To prepare seminar and training courses for business fields
  • To improve the competitiveness of small and medium projects through modern information and innovations (correct)
  • To provide financing and easy lending
  • To establish sector-specific technological centers

What type of services are provided by the Egyptian Business Development Centers?

  • Only information services
  • Only financing and lending services
  • Only seminar preparation services
  • Information services, specialized consultancy services, seminar preparation services, and specialized training courses (correct)

What percentage of the Social Fund's resources is allocated to the growth and development of small projects?

  • 50% (correct)
  • 90%
  • 75%
  • 25%

How many Egyptian Business Development Centers are established in various governorates?

<p>15 (D)</p> Signup and view all the answers

What is the purpose of the Small and Micro Projects Development Agency?

<p>To contribute to meeting the requirements for the growth and development of small projects (B)</p> Signup and view all the answers

Who is responsible for contacting the Social Fund?

<p>The Social Fund General Secretariat (C)</p> Signup and view all the answers

What is the main goal of the marketing mix?

<p>To influence consumers to buy a product or service (C)</p> Signup and view all the answers

What is the 'place' in the 5Ps of the marketing mix?

<p>Where the product is purchased (B)</p> Signup and view all the answers

What is the focus of marketing analysis in terms of the 'product' in the 5Ps?

<p>To analyze the needs of consumers and the features of the product or service (A)</p> Signup and view all the answers

What is the 'promotion' in the 5Ps of the marketing mix?

<p>Advertising, sales, and other communication efforts (A)</p> Signup and view all the answers

Why is having a great product or service not enough to establish a successful business?

<p>Because people do not know about it (D)</p> Signup and view all the answers

What is the 'people' in the 5Ps of the marketing mix?

<p>Staff and customers (A)</p> Signup and view all the answers

What is the primary purpose of the Social Fund for Development?

<p>To provide a social safety net network linked to the Egyptian government's implementation of the economic reform and structural adjustment program (C)</p> Signup and view all the answers

What task does the Social Fund for Development undertake to alleviate poverty and tackle unemployment?

<p>Creating mechanisms to absorb the benefits of globalization (A)</p> Signup and view all the answers

What is the significance of the Social Fund for Development in Egypt?

<p>It is a leading institution in economic empowerment and providing highly efficient human resources (D)</p> Signup and view all the answers

What is the primary goal of the Social Fund for Development in terms of job opportunities?

<p>To create job opportunities for new graduates, unemployed youth, and low-income individuals (A)</p> Signup and view all the answers

What is the Social Fund for Development's role in providing assistance to small project owners?

<p>Providing credit packages and technical assistance to small project owners (B)</p> Signup and view all the answers

Why is it important for learners to learn how to search for small projects and their support themselves on the internet?

<p>Because the names of websites may change in the future (B)</p> Signup and view all the answers

What is the primary characteristic of convenience products?

<p>Easily accessible and habitually purchased (A)</p> Signup and view all the answers

Which category of products requires more thought from the consumer?

<p>Shopping products (C)</p> Signup and view all the answers

What is an example of a specialty product?

<p>Luxury cars (A)</p> Signup and view all the answers

Why do consumers often not compare prices for specialty products?

<p>Because of their unique nature (C)</p> Signup and view all the answers

What type of product is a consumer unlikely to anticipate purchasing?

<p>Unsought product (D)</p> Signup and view all the answers

What is a characteristic of shopping products?

<p>They may be priced higher than convenience products (B)</p> Signup and view all the answers

What is the primary objective of the agency in terms of financing volume?

<p>Achieving a high financing volume (C)</p> Signup and view all the answers

What is one of the ways the agency supports small projects?

<p>By offering training programs for young people (A)</p> Signup and view all the answers

What does the agency use to ensure credit risks?

<p>Advanced tools (D)</p> Signup and view all the answers

What is one of the agency's tasks in terms of project development?

<p>Providing technical support for small projects (A)</p> Signup and view all the answers

What is the purpose of the agency's credit packages?

<p>To provide diverse financing mechanisms (D)</p> Signup and view all the answers

What does the agency do to facilitate guarantees?

<p>Use advanced tools to facilitate guarantees (D)</p> Signup and view all the answers

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