Podcast
Questions and Answers
Explain the concept of marketing management.
Explain the concept of marketing management.
Marketing management involves the planning, analysis, implementation, and control of marketing programs, resources, and activities to achieve organizational objectives.
What are the key components of marketing management?
What are the key components of marketing management?
The key components of marketing management include market research, product planning, pricing, distribution, advertising, sales, and customer service.
How does effective marketing management contribute to organizational success?
How does effective marketing management contribute to organizational success?
Effective marketing management facilitates customer satisfaction, market share growth, brand awareness, and ultimately, increased sales and profitability.
