Podcast
Questions and Answers
Which one of these is NOT a function of marketing?
Which one of these is NOT a function of marketing?
- Creating customer value
- Setting pricing strategies (correct)
- Managing distribution channels
- Promoting products
Which one of these is NOT a stage in the product development process?
Which one of these is NOT a stage in the product development process?
- Product testing
- Product withdrawal
- Product introduction
- Product concept (correct)
Which one of these is NOT a characteristic of consumer markets?
Which one of these is NOT a characteristic of consumer markets?
- Geographically dispersed
- Large number of potential buyers
- Homogeneous buying behavior (correct)
- High involvement in purchase decisions
Which one of these is NOT a pricing objective?
Which one of these is NOT a pricing objective?
Which one of these is NOT a major distribution policy?
Which one of these is NOT a major distribution policy?
Flashcards are hidden until you start studying