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Marketing Management Quiz

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Questions and Answers

Which one of these is NOT a function of marketing?

Creating customer value

Setting pricing strategies (correct)

Managing distribution channels

Promoting products

Which one of these is NOT a stage in the product development process?

Product testing

Product withdrawal

Product introduction

Product concept (correct)

Which one of these is NOT a characteristic of consumer markets?

Geographically dispersed

Large number of potential buyers

Homogeneous buying behavior (correct)

High involvement in purchase decisions

Which one of these is NOT a pricing objective?

<p>Product differentiation</p> Signup and view all the answers

Which one of these is NOT a major distribution policy?

<p>Direct distribution</p> Signup and view all the answers

Marketing Management Quiz

Choose a study mode

Podcast

Questions and Answers

Which one of these is NOT a function of marketing?

Which one of these is NOT a stage in the product development process?

Which one of these is NOT a characteristic of consumer markets?

Which one of these is NOT a pricing objective?

Which one of these is NOT a major distribution policy?

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