Marketing Management Quiz
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Questions and Answers

Which one of these is NOT a function of marketing?

  • Creating customer value
  • Setting pricing strategies (correct)
  • Managing distribution channels
  • Promoting products

    • Which one of these is NOT a stage in the product development process?

  • Product testing
  • Product withdrawal
  • Product introduction
  • Product concept (correct)

    • Which one of these is NOT a characteristic of consumer markets?

  • Geographically dispersed
  • Large number of potential buyers
  • Homogeneous buying behavior (correct)
  • High involvement in purchase decisions

    • Which one of these is NOT a pricing objective?

    <p>Product differentiation</p> Signup and view all the answers

    Which one of these is NOT a major distribution policy?

    <p>Direct distribution</p> Signup and view all the answers

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