Marketing Management Quiz

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Questions and Answers

Which one of these is NOT a function of marketing?

  • Creating customer value
  • Setting pricing strategies (correct)
  • Managing distribution channels
  • Promoting products

Which one of these is NOT a stage in the product development process?

  • Product testing
  • Product withdrawal
  • Product introduction
  • Product concept (correct)

Which one of these is NOT a characteristic of consumer markets?

  • Geographically dispersed
  • Large number of potential buyers
  • Homogeneous buying behavior (correct)
  • High involvement in purchase decisions

Which one of these is NOT a pricing objective?

<p>Product differentiation (D)</p> Signup and view all the answers

Which one of these is NOT a major distribution policy?

<p>Direct distribution (A)</p> Signup and view all the answers

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