Marketing Management Course

The place where business transactions happen based on negotiations.

A strong belief that a consumer has about a product or service based on its promised benefits.

The stages a buyer goes through when making a purchasing decision.

A way to communicate a product's benefits to the public through paid announcements.

A model that categorizes businesses in a company's portfolio based on market share and growth rate.

A business selling its products or services to other organizations.

A business selling its products or services directly to individual consumers.

The person within a company responsible for the administrative tasks of a purchase.

The stages and factors influencing a buyer's decisions when making a purchase.

The route taken by a product from its producer to its final destination, often involving intermediaries.

Elements used by a business to communicate with target audiences.

A type of advertisement that directly compares a company's product or service to competitors.

Sales promotions that offer customers a chance to win a prize.

A person or company that purchases goods or services.

A method for segmenting markets based on demographic factors like age, gender, or income.

A business directly interacts with its end-users, bypassing intermediaries.

A business communicates or enables communication directly with its target audience.

The internal and external factors surrounding a business.

The broader set of external factors that can influence a business.

When a business launches a new product into an existing or new market.

Increase sales of existing products in existing markets.

The management process of identifying, anticipating, and fulfilling customer requirements profitably.

Creating a plan to identify and pursue specific market segments.

Gathering and analyzing data about a business's internal and external environment.

A pricing strategy where a high price is set for an exclusive product, often in a niche market.

The strategy for marketing a product, including targeting, positioning, and creating a marketing mix.

The part of the external environment that directly influences a business, like competitors, suppliers, or stakeholders.

A small or narrow segment of the market.

Direct communication between a seller and a potential buyer.

A model indicating the stages a product goes through from its launch to its decline.

A method of segmenting markets based on lifestyles, values, attitudes, and interests.

A strategy where the producer focuses on promotions directly to end-users, creating demand for the product.

A strategy where the producer targets intermediaries, motivating them to promote and distribute the product to consumers.

A sales process that determines a potential customer's buying power and decision-making authority.

A form of marketing research that seeks to understand opinions and ideas using qualitative methods like interviews or focus groups.

A complete process for selling, involving pre-sale, sale, and post-sale stages.

The process of segmenting, targeting, and positioning a product to meet specific customer needs.