Marketing Management and Responsibilities Quiz
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Questions and Answers

What is one of the definitions of marketing provided by the Chartered Institute of Marketing?

  • Marketing is only about advertising and selling products.
  • Marketing is the process of market research, product design, and customer service.
  • Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (correct)
  • Marketing is the process of planning and undertaking the conception, pricing, promotion and distribution of goods and services.

    • What is one of the key activities involved in marketing?

  • Financial management
  • Human resource planning
  • Market research (correct)
  • Product promotion

    • What is the aim of marketing in relation to customer needs?

  • To satisfy customer needs more effectively than competitors. (correct)
  • To reduce customer needs to increase profitability.
  • To create customer needs through advertising.
  • To ignore customer needs and focus on product design.

    • What is the role of marketing in linking the business to the customer?

    <p>Identifying and satisfying customer wants and needs.</p> Signup and view all the answers

    What is the significance of market research in marketing?

    <p>To identify and analyze customer needs.</p> Signup and view all the answers

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