Marketing Management and Responsibilities Quiz

Marketing is only about advertising and selling products.

Marketing is the process of market research, product design, and customer service.

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (correct)

Marketing is the process of planning and undertaking the conception, pricing, promotion and distribution of goods and services.

Financial management

Human resource planning

Market research (correct)

Product promotion

To satisfy customer needs more effectively than competitors. (correct)

To reduce customer needs to increase profitability.

To create customer needs through advertising.

To ignore customer needs and focus on product design.

<p>Identifying and satisfying customer wants and needs.</p> Signup and view all the answers

<p>To identify and analyze customer needs.</p> Signup and view all the answers