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Questions and Answers
What is one of the definitions of marketing provided by the Chartered Institute of Marketing?
What is one of the definitions of marketing provided by the Chartered Institute of Marketing?
- Marketing is only about advertising and selling products.
- Marketing is the process of market research, product design, and customer service.
- Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (correct)
- Marketing is the process of planning and undertaking the conception, pricing, promotion and distribution of goods and services.
What is one of the key activities involved in marketing?
What is one of the key activities involved in marketing?
- Financial management
- Human resource planning
- Market research (correct)
- Product promotion
What is the aim of marketing in relation to customer needs?
What is the aim of marketing in relation to customer needs?
- To satisfy customer needs more effectively than competitors. (correct)
- To reduce customer needs to increase profitability.
- To create customer needs through advertising.
- To ignore customer needs and focus on product design.
What is the role of marketing in linking the business to the customer?
What is the role of marketing in linking the business to the customer?
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What is the significance of market research in marketing?
What is the significance of market research in marketing?
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