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Questions and Answers
What does 'Above the Fold' refer to in web terms?
What does 'Above the Fold' refer to in web terms?
- The sidebar of a webpage
- The footer of a webpage
- The area of a webpage below the main content
- Copy or images that appear on a page before the user needs to scroll (correct)
What is 'top of mind awareness' also known as?
What is 'top of mind awareness' also known as?
- Unprompted recognition
- Immediate recognition
- Brand awareness (correct)
- Primary recognition
What does B2B refer to in marketing?
What does B2B refer to in marketing?
- Marketing for products and services whose main customers are other businesses (correct)
- Marketing for products and services through social media influencers
- Marketing for products and services aimed at individual consumers
- Marketing for products and services through billboards
What was the prime placement in the context of print newspapers?
What was the prime placement in the context of print newspapers?
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What is 'Awareness' in marketing defined as?
What is 'Awareness' in marketing defined as?
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