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Marketing Jargon Quiz
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Marketing Jargon Quiz

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Questions and Answers

What does 'Above the Fold' refer to in web terms?

  • The sidebar of a webpage
  • The footer of a webpage
  • The area of a webpage below the main content
  • Copy or images that appear on a page before the user needs to scroll (correct)
  • What is 'top of mind awareness' also known as?

  • Unprompted recognition
  • Immediate recognition
  • Brand awareness (correct)
  • Primary recognition
  • What does B2B refer to in marketing?

  • Marketing for products and services whose main customers are other businesses (correct)
  • Marketing for products and services through social media influencers
  • Marketing for products and services aimed at individual consumers
  • Marketing for products and services through billboards
  • What was the prime placement in the context of print newspapers?

    <p>The primary or leading story positioned above the horizontal fold</p> Signup and view all the answers

    What is 'Awareness' in marketing defined as?

    <p>The degree to which a person can easily recognize and identify an organization or brand unprompted</p> Signup and view all the answers

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