Podcast
Questions and Answers
What is the primary purpose of segmentation in marketing?
What is the primary purpose of segmentation in marketing?
- To divide the world market into subsets of people with similar needs (correct)
- To identify potential competitors in the market
- To differentiate a brand from its competitors
- To understand the demographic characteristics of customers
What is the concept that suggests 80% of sales revenue comes from 20% of customers?
What is the concept that suggests 80% of sales revenue comes from 20% of customers?
- Marketing Mix
- Segmentation
- Pareto's law (correct)
- Positioning
What type of positioning associates a brand with a specific country?
What type of positioning associates a brand with a specific country?
- LCCP (local consumer culture positioning)
- Brand Extension
- GCCP (global consumer culture positioning)
- FCCP (foreign consumer culture positioning) (correct)
What is the primary difference between a product and a brand?
What is the primary difference between a product and a brand?
What is the purpose of the 4 Ps in marketing?
What is the purpose of the 4 Ps in marketing?
What is product innovation in global marketing?
What is product innovation in global marketing?
What is the primary purpose of evaluating the current size of a market segment?
What is the primary purpose of evaluating the current size of a market segment?
What type of segmentation is based on understanding the problem a product solves, the benefit it offers, or the issue it addresses?
What type of segmentation is based on understanding the problem a product solves, the benefit it offers, or the issue it addresses?
What is the primary purpose of positioning in marketing?
What is the primary purpose of positioning in marketing?
What is adaptation in global marketing?
What is adaptation in global marketing?
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